Ty Schmidt

That's the best way to truly serve and the business will follow.

And because you're leading with heart and that is value that people, especially with like our era of AI and things kind of feeling very chaotic and out of control with content right now.

The thing that really resonates and really brings people in is that authenticity and it's that humanity part of it.

So the thing, the biggest thing I would say is serve.

So you serve, serve, serve, serve, and then you sell, right?

Like you, but it has to be like that and it has to come from an authentic and genuine place.

I feel like I'm a little bit of a broken record saying this, but I think it really comes down to connection and feeling that sense of connection and community with whoever you're selling to.

You know, in terms of I have a website that needs some love.

My website needs like TLC.

It needs updating.

And simultaneously, I have been able to work with some of the most incredible thought leaders and authors in

and businesses and organizations.

And I've done almost no marketing.

I mean, aside from having that website, right?

Like it exists on the Internet and

people, my people have found me because of that.

Exactly what you said, because of they, they trust it.

It has to do with trust and it, they trust other people and what other people are saying about you matters.

Your reputation matters.

Honestly, you know, I, that's another, I don't know if you can tell, but Maha Abuelanin's seven rules of self-reliance has become a bit of my, you know, cultural Bible of sorts.