Ty Schmidt

So, you know, figuring out that I wanted to bring some level of stability and clarity for the people that are struggling, it just seemed obvious.

Like it seemed like, well, this is what I'm supposed to do.

But then I recognized the fact that I am also very, very empathetic.

And my concern with deciding to do counseling and be a therapist right away after everything that happened with my dad was that I knew I couldn't leave it at the office.

I knew I would take it home with me.

And that's something that I, you know, actively decided then to not pursue, even though now, you know, a few years later, I'm thinking, well, gee.

Yeah.

Maybe I should go back to school.

Maybe I should get that 3000 hours of, you know, supervised service to people because, you know, just, it feels, it feels like it might be right.

But I think, I think that answered your question.

I'm not, I'm not sure.

Well, I would argue that psychology plays much more role in branding than we think.

Let's argue.

I'm good with that.

and marketing is very heavily based in psychology so i decided to do and to pursue little big media as a relatively intentional career pivot so i love i loved my job as a newspaper reporter i loved my job at the magazine and i recognized very early on that

Just as newspapers get smaller and thinner, it means there's less people working there.

So I decided to pivot.

How can I tell story?

How can I continue to offer a platform and be a storyteller in this emerging world?

And that happened through Little Big Media.