Tyler Denk

Took us about a year to get our first million.

If I copied step-by-step what you did, could I do the same?

I think most people could replicate the same strategy that we used.

No, no.

Took us about a year to get our first million.

By year two, where were you at?

About 5 million in revenue, so 5x in year two.

And now where are you?

We just did about 30 million in revenue last year, which was our fourth year in business.

Yeah, let's get into it.

Yeah, I actually think you already hit on it a bit of like, I think about founder market fit a lot and the Morning Brew story of actually, and you've talked about this before, of taking something you did at a company or something you've learned previously, become an expert in a low risk way as an employee, and then apply those learnings to start a new business.

I think in the founders that I've backed and seen become extremely successful, there's typically a through line between them doing that previously and then launching again.

Quick story that I've never actually told before is while I was at Morning Brew, crypto between 2017 and 2020 was the biggest thing ever.

I didn't even own any Bitcoin.

I had no business starting a crypto business, but I wanted, as like a founder, I wanted to get into crypto.

And so I found this like open source library of like a 3D model of like a cold storage wallet.

I went to, found someone in China who could make them, bought a thousand of them, shipped them to New York.

And then like on day two, started just trying to sell cold storage crypto wallets.

And I didn't know a single person who owned Bitcoin.

I didn't know crypto at all.