Ufa Ka

I had no money when I started the company.

Oh, yeah.

Okay.

So we are a subscription-based software as a service platform where companies pay a fixed price based on their size for getting access to the tool.

Okay, so the tool helps companies capture all the ideas that are in their employees' heads.

It helps them create overview of them, find duplicates and areas and so on, and then it basically helps them progress on those ideas and execute on the good ones and weed out all the bad ones.

It's much more structured in that way.

And also, we go for helping companies with not all IT-capable people.

So we also work in production companies and so on.

We help capture ideas in different ways.

So you can capture ideas in the tool, on email, and even with voice and so on.

We're building that.

So a blacksmith with dirty hands can actually go speak to an Alexa in the corner of the production environment.

So we are mostly having what we call medium companies, what would in the U.S.

probably be small.

They are paying $449 a month.

Danish Krona, actually.

We have our own little currency here.

So actually, I had my previous company where I was a consultancy and doing apps for other people.

And we got really good at that.