Unknown Creator

But brands went crazy for that. You know, On Fleek became something that a lot of companies were using. And she tried a couple of times to launch herself with it. You know, she started her own brand and it was called On Fleek. And she was doing sort of fundraisers. And, you know, then she would be talking to the media about it. And it just seems like it never really took off.

But brands went crazy for that. You know, On Fleek became something that a lot of companies were using. And she tried a couple of times to launch herself with it. You know, she started her own brand and it was called On Fleek. And she was doing sort of fundraisers. And, you know, then she would be talking to the media about it. And it just seems like it never really took off.

I mean, in terms of finding her now, having tried hard until she's disappeared online. Yeah.

I mean, in terms of finding her now, having tried hard until she's disappeared online. Yeah.

I mean, it's like we all know the feeling like, you know, you make something good and then you see someone else get the applause and you're like, imagine that on a massive, global, phenomenal scale.

I mean, it's like we all know the feeling like, you know, you make something good and then you see someone else get the applause and you're like, imagine that on a massive, global, phenomenal scale.

I know when a slang word dies, when I see it in a commercial or in a brand deal or a corporation, I'm like, oh, this is it. It's officially dead now because now it's officially being gentrified and used to make money or create profit.

I know when a slang word dies, when I see it in a commercial or in a brand deal or a corporation, I'm like, oh, this is it. It's officially dead now because now it's officially being gentrified and used to make money or create profit.

I don't know what it is. Does oppression add a sense of flavor? I don't know. I always find when you're in those groups, there's so much more flavor, whether it be in your food or your culture or the way you speak. you have to make best with what your circumstances are.

I don't know what it is. Does oppression add a sense of flavor? I don't know. I always find when you're in those groups, there's so much more flavor, whether it be in your food or your culture or the way you speak. you have to make best with what your circumstances are.

And so you always, that's why some of the best comedy or art or music or culture, food comes from these communities because even when it comes to slang, a lot of slang came from that and became popularized through Vine. Like, I think even the discussion of like, where are these terms coming from? Came from that time when people were like, you know,

And so you always, that's why some of the best comedy or art or music or culture, food comes from these communities because even when it comes to slang, a lot of slang came from that and became popularized through Vine. Like, I think even the discussion of like, where are these terms coming from? Came from that time when people were like, you know,

This is like being borrowed or stolen or whatever, whatever term you want to give it. And when like a corporation that doesn't really have a familiarity with this culture or group is like, oh, that thing's working. Let's take that and try to make profits from it. That's maybe what was happening with the popular explore page as well.

This is like being borrowed or stolen or whatever, whatever term you want to give it. And when like a corporation that doesn't really have a familiarity with this culture or group is like, oh, that thing's working. Let's take that and try to make profits from it. That's maybe what was happening with the popular explore page as well.

Like when those terms or slangs were being taken and then were being used in by these bigger creators and being used in a way that was like, the funniness isn't there, the richness, the flavor of it isn't there anymore because it's just being used on such a broad scale. That's when that specific slang dies. But I guess, again, that's just a part of the ecosystem. I don't know.

Like when those terms or slangs were being taken and then were being used in by these bigger creators and being used in a way that was like, the funniness isn't there, the richness, the flavor of it isn't there anymore because it's just being used on such a broad scale. That's when that specific slang dies. But I guess, again, that's just a part of the ecosystem. I don't know.

That's just the profit-driven corporate structure. It's a byproduct of that. There's a new one being born or being used right now that nobody knows about, you know?

That's just the profit-driven corporate structure. It's a byproduct of that. There's a new one being born or being used right now that nobody knows about, you know?

As he developed his own content style, he started having hits that many people piggybacked on.

As he developed his own content style, he started having hits that many people piggybacked on.