Unnamed Speaker 1

Well, you have to understand something. The story of SoulCycle is, you know, you get these two incredibly media-trained, very, like, savvy businesswomen who have come up with an idea of a story that they want to tell, but it's not the whole story. There's a third person that was integral to creating this thing who was literally iced out, who was pushed out through legal means.

Well, you have to understand something. The story of SoulCycle is, you know, you get these two incredibly media-trained, very, like, savvy businesswomen who have come up with an idea of a story that they want to tell, but it's not the whole story. There's a third person that was integral to creating this thing who was literally iced out, who was pushed out through legal means.

For whatever reason, they just figured out one day, she doesn't fit into this.

For whatever reason, they just figured out one day, she doesn't fit into this.

The story of SoulCycle is, you know, you get Julie and Elizabeth, who are these two incredibly media-trained, very, like, savvy businesswomen who have come up with an idea of a story that they want to tell, but it's not the whole story. There's a third person that was integral to creating this thing who was literally iced out, who was pushed out through legal means.

The story of SoulCycle is, you know, you get Julie and Elizabeth, who are these two incredibly media-trained, very, like, savvy businesswomen who have come up with an idea of a story that they want to tell, but it's not the whole story. There's a third person that was integral to creating this thing who was literally iced out, who was pushed out through legal means.

For whatever reason, they just figured out one day, she doesn't fit into this. Maybe it's the rule of three thing. Maybe one person doesn't fit in. I don't know. But the bottom line is that everybody knows that Ruth brought everybody over from Reebok. Everybody knows that. There would be no SoulCycle without her. But she got iced out.

For whatever reason, they just figured out one day, she doesn't fit into this. Maybe it's the rule of three thing. Maybe one person doesn't fit in. I don't know. But the bottom line is that everybody knows that Ruth brought everybody over from Reebok. Everybody knows that. There would be no SoulCycle without her. But she got iced out.

You know, that's the reason why there's no clocks on the walls. Because Janet used to hate when people would stare at the clocks at Body and Soul, and she would rip them off the wall, and she would stick them on your handlebars.

You know, that's the reason why there's no clocks on the walls. Because Janet used to hate when people would stare at the clocks at Body and Soul, and she would rip them off the wall, and she would stick them on your handlebars.

At the time, I was 30 years old. It was a pretty big point in my life because I had just gotten this big job. I was a buyer at a department store.

At the time, I was 30 years old. It was a pretty big point in my life because I had just gotten this big job. I was a buyer at a department store.

And the reason why I bring that up is because I had like disposable income for the first time in my life. Because normally, you know, you would have classes that would be included in your gym membership. And that's what everybody did. The idea of like going outside of your gym to pay more money, like it just didn't make any sense. No one was doing that at the time.

And the reason why I bring that up is because I had like disposable income for the first time in my life. Because normally, you know, you would have classes that would be included in your gym membership. And that's what everybody did. The idea of like going outside of your gym to pay more money, like it just didn't make any sense. No one was doing that at the time.

It was before social media, but I was very online. I mean, everybody had a BlackBerry then, and I was all about my BlackBerry. I used to be able to text on BlackBerry without looking at it. I had the entire feel of the keyboard memorized that I could just, if I had to, I could type underneath my desk and not look at it. I knew exactly where all the keys were. I loved it.

It was before social media, but I was very online. I mean, everybody had a BlackBerry then, and I was all about my BlackBerry. I used to be able to text on BlackBerry without looking at it. I had the entire feel of the keyboard memorized that I could just, if I had to, I could type underneath my desk and not look at it. I knew exactly where all the keys were. I loved it.

And I was getting these newsletters every single day, like Daily Candy. One week they reported about this boutique spin studio on 72nd Street. There wasn't a sign outside and it was all of these women. I mean, I was literally I think I might have been the only man in the class for like at least the first like six classes that I went to.

And I was getting these newsletters every single day, like Daily Candy. One week they reported about this boutique spin studio on 72nd Street. There wasn't a sign outside and it was all of these women. I mean, I was literally I think I might have been the only man in the class for like at least the first like six classes that I went to.

You had to be in the know to even know that this place existed.

You had to be in the know to even know that this place existed.