Vanessa Hill

As we mentioned before, what are you getting out of it?

And then we had one-on-one coaching sessions with people where we would ideate and brainstorm what is something else you could do that could give you that reward?

And can we come up with a plan to implement that into your evenings?

Now, something that was fascinating about this study was we had two different experimental groups.

We had one group that was an evening group.

So they did this other activity before they went to bed.

And the other group was a daytime group.

But we thought, okay, if we could create a moment for me time in the middle of the day.

Would that prevent you from needing all of this me time and losing track of time when you went to bed?

So we identified moments in people's day, like on your commute, can you listen to a podcast or watch a YouTube video?

When you're in your lunch break at work, can you...

Join these online communities.

Can you spend some time on Instagram?

Whatever you need.

And what was fascinating was that the daytime group, it just didn't work.

They still wanted something to do before they went to bed, right?

And so there is just something special and unique about this time before you go to bed where people are just looking specifically for something to do at that time to wind down.

So that was fascinating.

It was.

Overall, there was a 29-minute reduction in their evening screen time, which I was surprised about because even though we had designed this study in line with health theories and using behavioral science and such,