Vani Hari

While in Europe, they're using paprika and beta carotene. Wow. And, you know, it was a viral petition. It was so exciting. For the first time, we were on national TV. It gained a lot of steam, like 270,000 signatures very quickly. And on April 1st, it wasn't Happy Fool's Day for Kraft that day because I took the petition to their headquarters and I demanded a meeting. And they sat down with me.

They really did. And I sat down and I looked them in the eye and I just said, why? aren't you doing this for American children? You already have the formulation in other countries. Why are we getting the man-made additives that are linked to all of these health issues that we're experiencing? We have crazy chronic rates of disease for our kids, close to half of children on some kind of medication.

They really did. And I sat down and I looked them in the eye and I just said, why? aren't you doing this for American children? You already have the formulation in other countries. Why are we getting the man-made additives that are linked to all of these health issues that we're experiencing? We have crazy chronic rates of disease for our kids, close to half of children on some kind of medication.

What is going on here? And they looked at me and they said, we have to agree to disagree. And they dismissed me. And I said, you know what? I'm not gonna let up. I'm gonna keep leading the charge. I'm gonna keep educating the public. I'm gonna tell people the truth about these chemicals.

What is going on here? And they looked at me and they said, we have to agree to disagree. And they dismissed me. And I said, you know what? I'm not gonna let up. I'm gonna keep leading the charge. I'm gonna keep educating the public. I'm gonna tell people the truth about these chemicals.

And within six or seven months, they had to change because what happened was we were able to change the marketplace. People went from Kraft macaroni and cheese to their competitor, Annie's, who didn't use artificial food dyes. And then General Mills saw an opportunity. We're gonna buy Annie's for $800 million. And so at that point, Kraft's like, shoot, we're going to lose all our market share.

And within six or seven months, they had to change because what happened was we were able to change the marketplace. People went from Kraft macaroni and cheese to their competitor, Annie's, who didn't use artificial food dyes. And then General Mills saw an opportunity. We're gonna buy Annie's for $800 million. And so at that point, Kraft's like, shoot, we're going to lose all our market share.

We need to change right now. And they did, which was great. And the funniest part of it all, which just makes me laugh to this day, is whenever they told the press that they were making the change, they're like, it had nothing to do with the petition, right? It had nothing to do with the worldwide press on this issue. So I took that momentum and And I continued it and took on more giants.

We need to change right now. And they did, which was great. And the funniest part of it all, which just makes me laugh to this day, is whenever they told the press that they were making the change, they're like, it had nothing to do with the petition, right? It had nothing to do with the worldwide press on this issue. So I took that momentum and And I continued it and took on more giants.

Well, shortly after taking on Subway, I ended up taking on the beer industry. I took on Starbucks. Starbucks removed caramel coloring level four from their drinks and posted their ingredients for the first time in history. They were actually hiding their drink ingredients for many, many years from the public. But

Well, shortly after taking on Subway, I ended up taking on the beer industry. I took on Starbucks. Starbucks removed caramel coloring level four from their drinks and posted their ingredients for the first time in history. They were actually hiding their drink ingredients for many, many years from the public. But

After I took all of those giants on, you know, I sort of receive a lot of attacks and they try to take my character down and they try to do whatever they can to get me to stop. And it was very intense. And at the time I could say I was super kind of naive about what I was doing because I was like,

After I took all of those giants on, you know, I sort of receive a lot of attacks and they try to take my character down and they try to do whatever they can to get me to stop. And it was very intense. And at the time I could say I was super kind of naive about what I was doing because I was like,

wait a minute, if I just tell the truth and they do the right thing and these companies change, this is great for everybody, right? But I didn't realize that there's some factory that makes azodicarbonamide and now they got to be shut down and people are losing their jobs and there's money lost by these companies that have to change their formulations and all of that.

wait a minute, if I just tell the truth and they do the right thing and these companies change, this is great for everybody, right? But I didn't realize that there's some factory that makes azodicarbonamide and now they got to be shut down and people are losing their jobs and there's money lost by these companies that have to change their formulations and all of that.

And I'm affecting a trillion dollar industry, really, you know? And so... I was like, oh boy, I'm going up against the giants. Like this is really intense. And it was the moment that I started the Kellogg's petition, which is when my daughter saw Baby Shark cereal at the grocery store. She was two at the time.

And I'm affecting a trillion dollar industry, really, you know? And so... I was like, oh boy, I'm going up against the giants. Like this is really intense. And it was the moment that I started the Kellogg's petition, which is when my daughter saw Baby Shark cereal at the grocery store. She was two at the time.

And I had remembered that Kellogg's said that they were gonna remove artificial food dyes. So I was like, oh my gosh, let me check the ingredients. It's 2019 now. They said they would do it by 2018. It's gotta be done by now. And this is a new product. So of course they've done it, right? They didn't.

And I had remembered that Kellogg's said that they were gonna remove artificial food dyes. So I was like, oh my gosh, let me check the ingredients. It's 2019 now. They said they would do it by 2018. It's gotta be done by now. And this is a new product. So of course they've done it, right? They didn't.

They started creating new products and targeting the littlest modern children of today by using the most popular toddler song, Baby Shark. And now my daughter is interested in this product that they still are poisoning us with ingredients they don't use in other countries. In Europe, in Canada, in Australia, in India, Kellogg's doesn't use artificial food dyes. Here in the United States, they do.