Vaughan Davis

This is one that seems to come up every 10 or 20 years.

Someone tries to do that.

AI is.

And the idea that they should invent and embed their own AI.

And really, absolutely, you need to be playing in an AI space if you're a tech company.

But if they'd looked at their own history of successes, it's mainly come about through acquisition, right, and bolting on other platforms.

So that'd be the two major missteps.

I mean, I'm not a financial commentator or a financial journalist, but, you know, from a user perspective, all I see is a company that's adding platforms, adding users, and adding share of day, you know, weekly.

Of the 18 hours we have awake, Meta, through its various platforms, is gradually, over time, increasing that number of hours.

Yeah, it is still going on.

Yeah, but, you know, there's sort of a business philosophy, I guess, called the 100 bonfires theory, where rather than just go, right, we're going to do this one thing.

This one thing is going to be the future of the company.

Let's do 100 things and put some money and resource into them.

And the ones that, you know, seem to work and where the flames burn brightly will add more fuel and the ones that don't will step away from them.

And in their case, perhaps they've looked at five or six bonfires rather than 100 bonfires.

But, you know, when you've got the financial resources they have, they can afford to make these gambles.

Well, there's no real sign of it in that it's continuing to diversify and it's continuing to grow.

And, you know, some people won't know that when we talk Facebook, of course, we also talk Facebook Messenger, but we also talk WhatsApp.

We also talk Instagram.

And if you say, oh, no, no, I'm not interested in Facebook.