Venky Balasubramanian

One of the key things that you said are, do we see a pattern in terms of whether this customer is going to be successful, is it going to grow or scale?

Absolutely, right?

For us, that's the first aha moment where they sign up.

How quickly can we get them to build and experience communication in their app?

That's the aha moment for us as a customer.

Obviously, we have various different segments, self-service, SMB, enterprise.

And depending on each of these segments, you know, the timelines to kind of them doing differs depending on our use cases and the consumption.

Yeah, so it's pretty, you know, I would say it's segmented by use cases.

So let's say they're in a consumer app, which is a messaging app globally, wants to enable, you know, customer activation on their mobile use case.

A lot of times what you see is like it's pretty consistent in terms of like how they're growing their business, right?

But let's say it's a political app where, you know, there is an election campaign going on, that becomes pretty seasonal, right?

And then in some use cases, we help customers, you know, or businesses kind of book their reservations in-house or like, you know, hotels kind of book

like essentially kind of reserve stuff.

So that's like pretty stable in terms of like how that works.

So I would say like it's pretty segmented by use cases across the globe.

Yeah, that's an interesting story.

We started back in 2011.

You know, my co-founder and I, we met over GitHub.

GitHub is obviously hot right now after the acquisition.

Yeah, I don't want to comment on that, but essentially, yeah, we met over GitHub.