Vicky Spratt

But she outlines how thinking about one generation as one generation, so Gen Z as Gen Z, is more useless than ever.

And she kind of outlines three kind of Gen Z archetypes.

So Gen Z 1.0, Gen Z 1.5, and Gen Z 2.0.

So Gen Z 1.0, I'm a member of Gen Z 1.0, grew up with kind of organic social media, maybe Facebook, where your For You page actually ended.

And by the way, when we talk to young people about the concept of a For You page ending, or it wasn't even a For You page, well, your Facebook page ending, it kind of really shocked them that there was no such thing as endless scrolling.

Yeah.

I mean, it would be, if you've got 50 friends, you're done within 10 minutes.

And for me, Facebook was just on my desktop computer at home.

And that generation would have had interesting things, obviously, no AI, etc.

And then you've got Gen Z 1.5, which, you know, YouTube culture starts coming around a lot stronger.

You have Snapchat.

You have, again, more organic forms of social media.

But again, that generation didn't necessarily grow up with AI in school.

And then you've got Gen Z 2.0 and they've got a whole different technological culture and they face societal differences in a different way.

I had AI in high school.

I had algorithmic social media, which they know is addictive.

And it's really interesting that they know how addictive it is.

And they're having to self-police themselves in a lot of different ways.

A lot of young people told us about going monk mode.

Monk mode?