Victor Riparbelli

On the brand problem, that of course starts with the fundamentals like crimes on the rise, living costs, all those things that I think you've also been very vocal about. Those are big, but those are big problems, right? Sorry. But what I actually would say though is that

On the brand problem, that of course starts with the fundamentals like crimes on the rise, living costs, all those things that I think you've also been very vocal about. Those are big, but those are big problems, right? Sorry. But what I actually would say though is that

No, I agree. I totally agree on that. And I think that comes a bit back to the brand problem because I actually do think that as much as we have a lot of people who want to leave to the US, one of my learnings has been that actually a lot of people want to come to London as well, especially from the US.

No, I agree. I totally agree on that. And I think that comes a bit back to the brand problem because I actually do think that as much as we have a lot of people who want to leave to the US, one of my learnings has been that actually a lot of people want to come to London as well, especially from the US.

No, I agree. I totally agree on that. And I think that comes a bit back to the brand problem because I actually do think that as much as we have a lot of people who want to leave to the US, one of my learnings has been that actually a lot of people want to come to London as well, especially from the US.

In our journey, I've seen that it's actually easier to move people from the Valley to London than from the Valley to New York, which feels kind of counterintuitive. But a lot of people, want to come and experience the European lifestyle, right? They like the cultural heritage. They like the fact that London is a cultural melting pot.

In our journey, I've seen that it's actually easier to move people from the Valley to London than from the Valley to New York, which feels kind of counterintuitive. But a lot of people, want to come and experience the European lifestyle, right? They like the cultural heritage. They like the fact that London is a cultural melting pot.

In our journey, I've seen that it's actually easier to move people from the Valley to London than from the Valley to New York, which feels kind of counterintuitive. But a lot of people, want to come and experience the European lifestyle, right? They like the cultural heritage. They like the fact that London is a cultural melting pot.

All the things I also love about London on a personal level, right? If you worked a bit more on the brand, I just think you could attract a lot of great people to also come here and build. But of course, it starts with the fundamentals, right? Now, if you look at California versus London in terms of like taxation and things like that,

All the things I also love about London on a personal level, right? If you worked a bit more on the brand, I just think you could attract a lot of great people to also come here and build. But of course, it starts with the fundamentals, right? Now, if you look at California versus London in terms of like taxation and things like that,

All the things I also love about London on a personal level, right? If you worked a bit more on the brand, I just think you could attract a lot of great people to also come here and build. But of course, it starts with the fundamentals, right? Now, if you look at California versus London in terms of like taxation and things like that,

I'm not sure you can say that there's like a massive difference, right? California is also like- Super high taxes. It's very high taxes and pretty rough. So I wouldn't over-index on that, but I think definitely a case of like double down, right? There's a lot of good things happening in the UK.

I'm not sure you can say that there's like a massive difference, right? California is also like- Super high taxes. It's very high taxes and pretty rough. So I wouldn't over-index on that, but I think definitely a case of like double down, right? There's a lot of good things happening in the UK.

I'm not sure you can say that there's like a massive difference, right? California is also like- Super high taxes. It's very high taxes and pretty rough. So I wouldn't over-index on that, but I think definitely a case of like double down, right? There's a lot of good things happening in the UK.

And I think if we don't screw it up, we just need one or two companies to become plus $10 billion companies headquartered in the UK. Then I think we'll really start to see the ecosystem grow.

And I think if we don't screw it up, we just need one or two companies to become plus $10 billion companies headquartered in the UK. Then I think we'll really start to see the ecosystem grow.

And I think if we don't screw it up, we just need one or two companies to become plus $10 billion companies headquartered in the UK. Then I think we'll really start to see the ecosystem grow.

No, but it's a joke. I mean, the London Stock Exchange, like... They need to fix that. They need to put some liquidity in the system. I don't know. I'm not a financier, so I don't know what they need to do to fix it. But, I mean, that is a disaster, right? And I think we've seen, unfortunately, great companies really suffer under that. 100% you have done. Yeah, it's not very attractive.

No, but it's a joke. I mean, the London Stock Exchange, like... They need to fix that. They need to put some liquidity in the system. I don't know. I'm not a financier, so I don't know what they need to do to fix it. But, I mean, that is a disaster, right? And I think we've seen, unfortunately, great companies really suffer under that. 100% you have done. Yeah, it's not very attractive.

No, but it's a joke. I mean, the London Stock Exchange, like... They need to fix that. They need to put some liquidity in the system. I don't know. I'm not a financier, so I don't know what they need to do to fix it. But, I mean, that is a disaster, right? And I think we've seen, unfortunately, great companies really suffer under that. 100% you have done. Yeah, it's not very attractive.