Vivek Kendalwal

We used to work with almost all the leading operators in India, which includes Vodafone, Airtel, and so on and so forth.

We are building mobile products which are delivered over either SMS, USSD, voice, or mobile web.

We go as back as 2010-11 right now.

uh we built a company for almost about six years uh seven years in fact right uh we had built solutions around ed around edtech uh and then we had done we had basically uh fled the same platform and turned into an ad tech platform as well right uh there we sort of i mean because we worked with almost all the large operators in india we covered close to about at a point that we were covering almost about

350 odd million users across all the operators.

We were helping these operators monetize their subscriber base.

Yeah.

So all the operators enjoy access to a certain amount of inventory across their user base.

And this inventory exists in multiple formats.

This inventory exists on voice calls, on SMS, on USSD.

We were helping operators, these operators, monetize this inventory using our platform.

Yes.

For instance, you made a phone call to a friend.

You got the call.

You got a balance alert or SMS.

And that balance alert was then appended with a small text ad.

What do you mean a balance alert?

Sorry, your prepaid balance, your mobile top-up time.

Now, after the phone call ends, you are informed that you have X many minutes left in your talk time.

And by the way, here is an ad for you.