Vlad Jelptenko

Well, we do that by allowing the companies to see, A, the channels that drive them traffic, the channels that give them leads, and actually, which is more important, to see the customer journey.

Because for SaaS companies, it's not like one touchpoint conversion.

But typically, especially for SaaS,

SaaS like RedTrack or even with larger tickets, they get multiple touch points across different channels, Facebook, display ads, partner ads, referrals, before somebody commits to even a trial and then to subscription.

So RedTrack allows SaaS customers, we're just talking about them, to see all those typical profits that a visitor would make before

convert into a trial, and then later on, since we combine on-site data with offline conversions coming from CRM HubSpot, for example, we can keep building that customer journey into multiple conversion stages from trial to demo to initial sign-up to recurring sales so that the marketers can see the best channels that are driving the best impacts.

All their needs of channels.

Uh, my current favorite book and probably still the favorite book for the last year.

It's even here.

It's, uh, extreme ownership.

Um,

I used to study a couple of them.

Now I'm more, or I can't tell them still, I'm just learning from many people in the niche.

So when I have a problem or a question, I reach out to the VCs or to the community we have.

I ask that question and I get advice whom to talk to who would give me the best solution.

So that's why I say the advice that sticks most in my memory would be my talk with Compatero CEO six months ago when he helped me reshape our approach to pricing by just looking at our numbers and saying to me one phrase, that your customer pricing is not a journey from low to high.

Your customer should be in buckets.

And then it was like, wow, you're so right.

And we shaped our pricing completely.

My favorite online tool would be actually Google Drive because I have the docs, slides, everything.