Vlad Tenev

why not put that front and center?

I open up the app, I see my account balance, I see how up I am in the first day, I see my positions, and the bet was that that's the most important information.

We wanted to make it as easy as possible to get into that.

There was a bunch of trade-offs involved in that, but I think that was the big bet that's survived to this day.

Give your account balance right in front of you, don't try to hide it.

Maybe we thought,

They wanted to hide it because customers maybe weren't doing so well.

So make them go through some more effort to actually see how poorly they were doing.

Not sure if that's true, but that was kind of, that was always the hypothesis.

Yeah, I mean, there's a bunch of stuff like this, again, highly regulated, because one of the things we've always had to be very careful with is we have to make it clear when we're making a recommendation or putting our thumb on the scale versus not.

So we do make recommendations.

We have some of this data stuff that helps people that have invested in this one stock also invest in these other stocks, and that lets you discover other things.

You can see what's moving.

I mean, now we're integrating all these AI tools and a big use case for the AI tools is you can do some screening.

You can be like, tell me who the AI chip makers are and which ones have been growing revenue more than 50 percent per year.

And so we're getting into all of this stuff while making sure we navigate the inherent complexity and on the brokerage business, making sure we're just giving information, not making recommendations while also on the side of the business where we're a fiduciary, where we'll actually manage your money, giving you the best returns and the best recommendations.

That's a later evolution of the product though.

Later evolution.

Yeah.

At first it was just...