Vlad Tenev

and just turn it into a great product for customers.

And that is sort of like what pushed us into gold subscription product, which now has 4 million plus paid subscribers in the US.

What is that?

So gold subscription, the best way to explain it is you mentioned Amazon.

Think of it as kind of

Amazon Prime for financial services or the Costco subscription?

Can it just be the best financial membership so that you get good value if you're a Robinhood customer, but if you want insane, no-brainer value, you become a Robinhood Gold member.

Then the incentive is, well, you should know you're getting great value across the entire suite of products.

If you're in the market for another one of our products, it just pushes you to try everything out.

I thought you were going to say it was to buy gold.

We also offer that.

Actually, I should show you, I have a physical product that

There's probably two great quintessential products that Robinhood has launched.

Commission-free trading, the initial one, that's one of them.

And this is the other one, not evenly distributed yet, but that's the Robinhood Gold Card.

That's really beautiful.

Yeah, so that one is solid gold.

Wow.

Yeah, 10-carat gold, because if it's higher carats, it gets too soft.

It's softer, yeah.