Wallace J. Nichols

It also pulls us at romantic moments, at memorialization moments where we want to go deeper emotionally with someone or with a group of people, sacred vows or commitments to each other. So it's almost a cliche that ceremonies are held by the water and honeymoons go to the water and memorializations happen by the water.

And we don't really think about that, but we just kind of go there to do those things because the water brings this multisensory experience that doesn't overwhelm us. It's not like loud music or a big show. It's just the perfect backdrop to these important moments in our lives from birth all the way through death.

And we don't really think about that, but we just kind of go there to do those things because the water brings this multisensory experience that doesn't overwhelm us. It's not like loud music or a big show. It's just the perfect backdrop to these important moments in our lives from birth all the way through death.

And we don't really think about that, but we just kind of go there to do those things because the water brings this multisensory experience that doesn't overwhelm us. It's not like loud music or a big show. It's just the perfect backdrop to these important moments in our lives from birth all the way through death.

That's right. They will pay sometimes 1,000% premium for that water view in some locations. On average, across the US, it's a 40% premium. And it's lakes, rivers, oceans, bays, any kind of water. The proximity to water imparts a very significant financial or economic premium on real estate. And if you ask people, why are you willing to pay, let's say, double for this, they aren't exactly sure.

That's right. They will pay sometimes 1,000% premium for that water view in some locations. On average, across the US, it's a 40% premium. And it's lakes, rivers, oceans, bays, any kind of water. The proximity to water imparts a very significant financial or economic premium on real estate. And if you ask people, why are you willing to pay, let's say, double for this, they aren't exactly sure.

That's right. They will pay sometimes 1,000% premium for that water view in some locations. On average, across the US, it's a 40% premium. And it's lakes, rivers, oceans, bays, any kind of water. The proximity to water imparts a very significant financial or economic premium on real estate. And if you ask people, why are you willing to pay, let's say, double for this, they aren't exactly sure.

but they are willing to pay it if of course they have the money. And sometimes when they don't, they'll go further into debt, pay a bigger mortgage in order to have this feeling. And so it's an emotional response that drives real world hard money decisions.

but they are willing to pay it if of course they have the money. And sometimes when they don't, they'll go further into debt, pay a bigger mortgage in order to have this feeling. And so it's an emotional response that drives real world hard money decisions.

but they are willing to pay it if of course they have the money. And sometimes when they don't, they'll go further into debt, pay a bigger mortgage in order to have this feeling. And so it's an emotional response that drives real world hard money decisions.

And again, to me, that's worth understanding a bit better because it's such a big part of who we are and the decisions we make and how we live.

And again, to me, that's worth understanding a bit better because it's such a big part of who we are and the decisions we make and how we live.

And again, to me, that's worth understanding a bit better because it's such a big part of who we are and the decisions we make and how we live.

It's the biggest premium in real estate terms. Of course, access to good public transportation and good schools and great restaurants and so-called green space parks. Yes, of course, we'd like those too. Walkability is an index that you see. Is the community walkable? Well, that's really great too. There's a premium there. But you throw an ocean view outside your window,

It's the biggest premium in real estate terms. Of course, access to good public transportation and good schools and great restaurants and so-called green space parks. Yes, of course, we'd like those too. Walkability is an index that you see. Is the community walkable? Well, that's really great too. There's a premium there. But you throw an ocean view outside your window,

It's the biggest premium in real estate terms. Of course, access to good public transportation and good schools and great restaurants and so-called green space parks. Yes, of course, we'd like those too. Walkability is an index that you see. Is the community walkable? Well, that's really great too. There's a premium there. But you throw an ocean view outside your window,

And in places like Del Mar, California, it's literally 1,000% premium compared to that second row, the house right behind that one. It might be a million-dollar house, but the one in the front row is a $10 million house. You go, what the heck is going on there that makes that premium pop so much?

And in places like Del Mar, California, it's literally 1,000% premium compared to that second row, the house right behind that one. It might be a million-dollar house, but the one in the front row is a $10 million house. You go, what the heck is going on there that makes that premium pop so much?

And in places like Del Mar, California, it's literally 1,000% premium compared to that second row, the house right behind that one. It might be a million-dollar house, but the one in the front row is a $10 million house. You go, what the heck is going on there that makes that premium pop so much?

And, you know, to my mind, I just I want to understand that better because it is such a strong driver of how we live.