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Waverly Deutsch

👤 Person
1050 total appearances

Appearances Over Time

Podcast Appearances

Chief Change Officer
#337 Waverly Deutsch: Coaching the Founders Most Systems Miss

Awesome. I think that... The best pitches talk a little bit about momentum and traction and a little bit about the reason for the existence of the business. As a wise heart advisor, I am an operating partner with OCA Ventures, a venture capitalist in Chicago. I'm an advisor to Pace Healthcare Ventures, a venture capitalist in Chicago.

Chief Change Officer
#337 Waverly Deutsch: Coaching the Founders Most Systems Miss

Awesome. I think that... The best pitches talk a little bit about momentum and traction and a little bit about the reason for the existence of the business. As a wise heart advisor, I am an operating partner with OCA Ventures, a venture capitalist in Chicago. I'm an advisor to Pace Healthcare Ventures, a venture capitalist in Chicago.

Chief Change Officer
#337 Waverly Deutsch: Coaching the Founders Most Systems Miss

I'm working with anywhere from half a dozen to a dozen entrepreneurs actively in the everything from building their business strategies and processes to raising money. That's what I'm doing with Wiseheart. Wiseheart was started not because I wanted to build a scalable company and sell it for $100 million. Wiseheart was started because I was retiring.

Chief Change Officer
#337 Waverly Deutsch: Coaching the Founders Most Systems Miss

I'm working with anywhere from half a dozen to a dozen entrepreneurs actively in the everything from building their business strategies and processes to raising money. That's what I'm doing with Wiseheart. Wiseheart was started not because I wanted to build a scalable company and sell it for $100 million. Wiseheart was started because I was retiring.

Chief Change Officer
#337 Waverly Deutsch: Coaching the Founders Most Systems Miss

And what that means to me, what retirement means to me is that you no longer have to work in order to cover your basic necessities, to keep your benefits, to have a steady paycheck, but the work you do because you want to do it. And some of that work might be remunerated, paid for, and some of that work might be volunteer, and some of it might be purely recreational.

Chief Change Officer
#337 Waverly Deutsch: Coaching the Founders Most Systems Miss

And what that means to me, what retirement means to me is that you no longer have to work in order to cover your basic necessities, to keep your benefits, to have a steady paycheck, but the work you do because you want to do it. And some of that work might be remunerated, paid for, and some of that work might be volunteer, and some of it might be purely recreational.

Chief Change Officer
#337 Waverly Deutsch: Coaching the Founders Most Systems Miss

And your job in retirement is to figure out the balance that you're looking for across those three dimensions. So that's my definition of retirement. I knew I was going to continue to support entrepreneurs. I knew I was going to continue to work with venture capitalists. I'm passionate about that work. I love it. Highly personally rewarding.

Chief Change Officer
#337 Waverly Deutsch: Coaching the Founders Most Systems Miss

And your job in retirement is to figure out the balance that you're looking for across those three dimensions. So that's my definition of retirement. I knew I was going to continue to support entrepreneurs. I knew I was going to continue to work with venture capitalists. I'm passionate about that work. I love it. Highly personally rewarding.

Chief Change Officer
#337 Waverly Deutsch: Coaching the Founders Most Systems Miss

And though I feel like I may be working more hours than I worked as a professor at Booth, particularly when I was focused on the EMBA program where the work came in spurts, right? You know, as you know, their classes are very intensive for short periods of time. and I'm making a tiny fraction of what I was making as a fully employed professor, I'm having more fun than I've ever had.

Chief Change Officer
#337 Waverly Deutsch: Coaching the Founders Most Systems Miss

And though I feel like I may be working more hours than I worked as a professor at Booth, particularly when I was focused on the EMBA program where the work came in spurts, right? You know, as you know, their classes are very intensive for short periods of time. and I'm making a tiny fraction of what I was making as a fully employed professor, I'm having more fun than I've ever had.

Chief Change Officer
#337 Waverly Deutsch: Coaching the Founders Most Systems Miss

So Wiseheart was a place to put all of that work, an LLC for tax purposes where I could get paid. It was never intended to be a business that makes me millions of dollars. Why Wiseheart? Because I love working with entrepreneurs. I love working with innovators. I love working with investors. Who is my target customer?

Chief Change Officer
#337 Waverly Deutsch: Coaching the Founders Most Systems Miss

So Wiseheart was a place to put all of that work, an LLC for tax purposes where I could get paid. It was never intended to be a business that makes me millions of dollars. Why Wiseheart? Because I love working with entrepreneurs. I love working with innovators. I love working with investors. Who is my target customer?

Chief Change Officer
#337 Waverly Deutsch: Coaching the Founders Most Systems Miss

My target customer is entrepreneurs who have a really great business who are struggling to bring it to market. That means that I might have a session with you and turn you down as a client because I don't think that either the business or you or the market is compelling. And as an independent consultant, I have the ability to do that, to say no to customers. And I have done that.

Chief Change Officer
#337 Waverly Deutsch: Coaching the Founders Most Systems Miss

My target customer is entrepreneurs who have a really great business who are struggling to bring it to market. That means that I might have a session with you and turn you down as a client because I don't think that either the business or you or the market is compelling. And as an independent consultant, I have the ability to do that, to say no to customers. And I have done that.

Chief Change Officer
#337 Waverly Deutsch: Coaching the Founders Most Systems Miss

I said, this is not a business that I think I can add value to because I don't believe in it. Wiseheart is for early stage companies. and investors who invest in early stage companies. Not interested in taking on corporate innovation clients, not interested in helping a very large growth company get their series D. That is not my skillset. That is not my passion.

Chief Change Officer
#337 Waverly Deutsch: Coaching the Founders Most Systems Miss

I said, this is not a business that I think I can add value to because I don't believe in it. Wiseheart is for early stage companies. and investors who invest in early stage companies. Not interested in taking on corporate innovation clients, not interested in helping a very large growth company get their series D. That is not my skillset. That is not my passion.

Chief Change Officer
#337 Waverly Deutsch: Coaching the Founders Most Systems Miss

But my passion is to help entrepreneurs who have really great business concepts and really great business capabilities bring their products and services to market in the best way possible. I also want Wiseheart to be more accessible to entrepreneurs for whom the rest of the ecosystem is less accessible. So let's talk for a minute about women entrepreneurs.

Chief Change Officer
#337 Waverly Deutsch: Coaching the Founders Most Systems Miss

But my passion is to help entrepreneurs who have really great business concepts and really great business capabilities bring their products and services to market in the best way possible. I also want Wiseheart to be more accessible to entrepreneurs for whom the rest of the ecosystem is less accessible. So let's talk for a minute about women entrepreneurs.

Chief Change Officer
#337 Waverly Deutsch: Coaching the Founders Most Systems Miss

There's a big statistic that everybody likes to use that women entrepreneurs get 2% of VC dollars. And that's a little bit misleading because the truth of the matter is that Women-only teams of entrepreneurs get 2% of venture capital dollars. Mixed-gendered teams get another anywhere from, depending on the year, 13% to 18% of venture capital dollars.

Chief Change Officer
#337 Waverly Deutsch: Coaching the Founders Most Systems Miss

There's a big statistic that everybody likes to use that women entrepreneurs get 2% of VC dollars. And that's a little bit misleading because the truth of the matter is that Women-only teams of entrepreneurs get 2% of venture capital dollars. Mixed-gendered teams get another anywhere from, depending on the year, 13% to 18% of venture capital dollars.

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