Waverly Deutsch
👤 PersonAppearances Over Time
Podcast Appearances
And you commented earlier that I spell it with a Y. The reason for that is quite simple. I could get the URL. I could be wiseheart.com. If you spell it with an I, you can't get the URL. I wanted the URL.
And you commented earlier that I spell it with a Y. The reason for that is quite simple. I could get the URL. I could be wiseheart.com. If you spell it with an I, you can't get the URL. I wanted the URL.
It's been my sincere pleasure.
It's been my sincere pleasure.
That's a great question. I think that the cohorts and the individuals all face some similarity of challenge and some difference of challenge. So I'll give you an example. The undergraduate population is hugely innovative because they haven't gone out into the work world yet to see the obstacles that are put in the path of creativity. Right. So we all think about innovation in a large corporation.
That's a great question. I think that the cohorts and the individuals all face some similarity of challenge and some difference of challenge. So I'll give you an example. The undergraduate population is hugely innovative because they haven't gone out into the work world yet to see the obstacles that are put in the path of creativity. Right. So we all think about innovation in a large corporation.
Have you done your homework? What's the market analysis? Do we have the resources for this? And, oh, by the way, we have to get approval from 17 layers of corporate to even have a conversation about this or create a working group about this. And eventually, the person with the idea is, never mind. There's a lot of process that's layered on top of things in the corporate world that...
Have you done your homework? What's the market analysis? Do we have the resources for this? And, oh, by the way, we have to get approval from 17 layers of corporate to even have a conversation about this or create a working group about this. And eventually, the person with the idea is, never mind. There's a lot of process that's layered on top of things in the corporate world that...
sets up obstacles to innovation. I think that every corporation is aware of and battles as they want to become more innovative, but also that people become aware of as they progress in the work world. So that being said, the undergraduates don't know what's possible. They don't know what's impossible. They don't have the foundation for a lot of that logic.
sets up obstacles to innovation. I think that every corporation is aware of and battles as they want to become more innovative, but also that people become aware of as they progress in the work world. So that being said, the undergraduates don't know what's possible. They don't know what's impossible. They don't have the foundation for a lot of that logic.
And so the challenge with them is to give them a process and I believe entrepreneurship is a process. It's a process of taking an idea or identifying an opportunity and turning it into an organization, a company, a not-for-profit that brings a specific type of value to a specific community. in a sustainable way, right?
And so the challenge with them is to give them a process and I believe entrepreneurship is a process. It's a process of taking an idea or identifying an opportunity and turning it into an organization, a company, a not-for-profit that brings a specific type of value to a specific community. in a sustainable way, right?
So either profitability or fundability in the nonprofit world, it's a process, right? It's a process of evaluating opportunities. It's a process of testing solutions. It's a process. So with undergrads, what you're really doing is you're giving them the process by which they can learn to add the logic, the data, the research to their passions.
So either profitability or fundability in the nonprofit world, it's a process, right? It's a process of evaluating opportunities. It's a process of testing solutions. It's a process. So with undergrads, what you're really doing is you're giving them the process by which they can learn to add the logic, the data, the research to their passions.
It's almost exactly the opposite with, say, the executive MBAs. The ideas often... Lack innovation and lack creativity are incremental to the way things are being done because they are so aware of the barriers to innovation, the challenges of getting new things through. But then you say, why does the world need a company?
It's almost exactly the opposite with, say, the executive MBAs. The ideas often... Lack innovation and lack creativity are incremental to the way things are being done because they are so aware of the barriers to innovation, the challenges of getting new things through. But then you say, why does the world need a company?
a tiny bit incrementally better than the way you've seen things done in the past, right? So it's really hard to break through brand loyalty, comfort without having something that's really innovative, right? How do you overcome the liability of newness? So you're right that a balance
a tiny bit incrementally better than the way you've seen things done in the past, right? So it's really hard to break through brand loyalty, comfort without having something that's really innovative, right? How do you overcome the liability of newness? So you're right that a balance
that you have to use between managing a person's tendency to go with their heart versus their tendency to go with their head to help them bring those two things together in the set of complimentary qualities that an entrepreneur has to have. which is both the vision and the execution, right?
that you have to use between managing a person's tendency to go with their heart versus their tendency to go with their head to help them bring those two things together in the set of complimentary qualities that an entrepreneur has to have. which is both the vision and the execution, right?