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Waverly Deutsch

👤 Speaker
1050 total appearances

Appearances Over Time

Podcast Appearances

Chief Change Officer
#124 Waverly Deutsch’s Coaching Wisdom: 22 Years of Love, Logic, and AI at Chicago Booth

But you'll get the most out of this learning process and you'll get the most out of the resources of the coaches and mentors and judges that we put in front of you. If just for the sake of this exercise, you imagine... the possibilities. You think big. What could this look like if you did want to take on venture capital money? If it was available to you, what's the upside?

Chief Change Officer
#124 Waverly Deutsch’s Coaching Wisdom: 22 Years of Love, Logic, and AI at Chicago Booth

But you'll get the most out of this learning process and you'll get the most out of the resources of the coaches and mentors and judges that we put in front of you. If just for the sake of this exercise, you imagine... the possibilities. You think big. What could this look like if you did want to take on venture capital money? If it was available to you, what's the upside?

Chief Change Officer
#124 Waverly Deutsch’s Coaching Wisdom: 22 Years of Love, Logic, and AI at Chicago Booth

What's the biggest you can imagine? Because to me, this shouldn't be just in health food stores or on gluten-free shelves. This is a Very delicious, healthy breakfast option for anybody who wants higher protein, higher fiber, good for you muffins. So to me, this should be on every grocery store shelf. What's the biggest independent baking goods company you can think of in the 20th century?

Chief Change Officer
#124 Waverly Deutsch’s Coaching Wisdom: 22 Years of Love, Logic, and AI at Chicago Booth

What's the biggest you can imagine? Because to me, this shouldn't be just in health food stores or on gluten-free shelves. This is a Very delicious, healthy breakfast option for anybody who wants higher protein, higher fiber, good for you muffins. So to me, this should be on every grocery store shelf. What's the biggest independent baking goods company you can think of in the 20th century?

Chief Change Officer
#124 Waverly Deutsch’s Coaching Wisdom: 22 Years of Love, Logic, and AI at Chicago Booth

And she immediately said Betty Crocker. And I said to her, why shouldn't Simple Mills be the Betty Crocker of the 21st century? What if just for the sake of the New Venture Challenge, you modeled that out? What would that look like? What capital would it require? What distribution channels would you use? And I could see her getting excited. I could see her getting a little angry.

Chief Change Officer
#124 Waverly Deutsch’s Coaching Wisdom: 22 Years of Love, Logic, and AI at Chicago Booth

And she immediately said Betty Crocker. And I said to her, why shouldn't Simple Mills be the Betty Crocker of the 21st century? What if just for the sake of the New Venture Challenge, you modeled that out? What would that look like? What capital would it require? What distribution channels would you use? And I could see her getting excited. I could see her getting a little angry.

Chief Change Officer
#124 Waverly Deutsch’s Coaching Wisdom: 22 Years of Love, Logic, and AI at Chicago Booth

I don't know if that's what I want to do. Why are you making me think about being like, I could imagine the things that are going on behind her eyes. Her team is literally like chewing their fingernails. They've tried to have this conversation with her. I can tell that they're really nervous about her reaction. She comes back later and she says, you know what? I'm going to, I'm going to try that.

Chief Change Officer
#124 Waverly Deutsch’s Coaching Wisdom: 22 Years of Love, Logic, and AI at Chicago Booth

I don't know if that's what I want to do. Why are you making me think about being like, I could imagine the things that are going on behind her eyes. Her team is literally like chewing their fingernails. They've tried to have this conversation with her. I can tell that they're really nervous about her reaction. She comes back later and she says, you know what? I'm going to, I'm going to try that.

Chief Change Officer
#124 Waverly Deutsch’s Coaching Wisdom: 22 Years of Love, Logic, and AI at Chicago Booth

Let's maybe think about raising a couple hundred thousand dollars. And for her second pitch, she, in the class for the New Venture Challenge. She starts to talk about distribution at Whole Foods, and she starts to have conversations with people at Whole Foods, and she starts to think about the fact that gluten-free is coming on other...

Chief Change Officer
#124 Waverly Deutsch’s Coaching Wisdom: 22 Years of Love, Logic, and AI at Chicago Booth

Let's maybe think about raising a couple hundred thousand dollars. And for her second pitch, she, in the class for the New Venture Challenge. She starts to talk about distribution at Whole Foods, and she starts to have conversations with people at Whole Foods, and she starts to think about the fact that gluten-free is coming on other...

Chief Change Officer
#124 Waverly Deutsch’s Coaching Wisdom: 22 Years of Love, Logic, and AI at Chicago Booth

grocery store shelves and maybe there is bigger distribution and maybe with a few hundred thousand dollars she can expand the number of skus or number of products she's offering so she pitches that at the second round and she gets selected to go into the finals and by the finals she's really thinking about a seed round of six hundred thousand dollars guess what temple mills is a

Chief Change Officer
#124 Waverly Deutsch’s Coaching Wisdom: 22 Years of Love, Logic, and AI at Chicago Booth

grocery store shelves and maybe there is bigger distribution and maybe with a few hundred thousand dollars she can expand the number of skus or number of products she's offering so she pitches that at the second round and she gets selected to go into the finals and by the finals she's really thinking about a seed round of six hundred thousand dollars guess what temple mills is a

Chief Change Officer
#124 Waverly Deutsch’s Coaching Wisdom: 22 Years of Love, Logic, and AI at Chicago Booth

Billion-dollar valuation company. It is in every grocery store you can imagine in the United States. They've gone from baking mixes to snacks, cookies, crackers, all gluten-free. Caitlin is still the CEO of that company. It is remarkable what she's accomplished. And that was really a... Part, let's work on the fear of the challenge of big. Let's work on what we really want to do with this.

Chief Change Officer
#124 Waverly Deutsch’s Coaching Wisdom: 22 Years of Love, Logic, and AI at Chicago Booth

Billion-dollar valuation company. It is in every grocery store you can imagine in the United States. They've gone from baking mixes to snacks, cookies, crackers, all gluten-free. Caitlin is still the CEO of that company. It is remarkable what she's accomplished. And that was really a... Part, let's work on the fear of the challenge of big. Let's work on what we really want to do with this.

Chief Change Officer
#124 Waverly Deutsch’s Coaching Wisdom: 22 Years of Love, Logic, and AI at Chicago Booth

And head, what's possible? What's your model? How would you do it? And by opening up just the completely low-risk experiment of just pitch it in the NVC as a big business, it enabled her to bring her heart and head together around a very different business than the one she had imagined coming into the process.

Chief Change Officer
#124 Waverly Deutsch’s Coaching Wisdom: 22 Years of Love, Logic, and AI at Chicago Booth

And head, what's possible? What's your model? How would you do it? And by opening up just the completely low-risk experiment of just pitch it in the NVC as a big business, it enabled her to bring her heart and head together around a very different business than the one she had imagined coming into the process.

Chief Change Officer
#124 Waverly Deutsch’s Coaching Wisdom: 22 Years of Love, Logic, and AI at Chicago Booth

Great question. I think that Having had 22 years of experience with the incredibly diverse populations of the best and brightest high school kids that I worked with in a summer program, the kids that choose the University of Chicago. undergrad folks who come for MBAs or executive MBAs, I've been exposed not only to the diversity of age groups and education levels.

Chief Change Officer
#124 Waverly Deutsch’s Coaching Wisdom: 22 Years of Love, Logic, and AI at Chicago Booth

Great question. I think that Having had 22 years of experience with the incredibly diverse populations of the best and brightest high school kids that I worked with in a summer program, the kids that choose the University of Chicago. undergrad folks who come for MBAs or executive MBAs, I've been exposed not only to the diversity of age groups and education levels.

Chief Change Officer
#124 Waverly Deutsch’s Coaching Wisdom: 22 Years of Love, Logic, and AI at Chicago Booth

Also, I've been exposed to business models from all over the world and new ventures from all over the world because the executive MBA program is is taught in Chicago, in London, in Hong Kong, and draws from all over the world. The University of Chicago is well known for having a very large international cohort of students. So our undergrad, I believe, is close to a third international.

Chief Change Officer
#124 Waverly Deutsch’s Coaching Wisdom: 22 Years of Love, Logic, and AI at Chicago Booth

Also, I've been exposed to business models from all over the world and new ventures from all over the world because the executive MBA program is is taught in Chicago, in London, in Hong Kong, and draws from all over the world. The University of Chicago is well known for having a very large international cohort of students. So our undergrad, I believe, is close to a third international.