Wayne Swanson
๐ค SpeakerAppearances Over Time
Podcast Appearances
Are orders coming in?
Are we going somewhere else?
Am I speaking?
Is there some other way that we can monetize what we're doing and help keep this thing alive?
So it's never, there's a routine to it.
But at this stage of my life, I'm more the executive farmer.
I still get dirty.
I still do those things, but I don't have to be as hands-on as I used to be.
Yeah.
And then getting the right people.
So what I found was the best product comes from like, if you want tomatoes,
Find somebody that's got a backyard that's growing some tomatoes to give you, I don't know why, they're going to be better than anything else you can get.
So what I found was my product was better because it was basically my backyard.
So when I grew and I needed to scale, I would find other people that were like me that wanted nothing to do with the marketing side of it.
They wanted nothing to do with communicating with people.
And I would say, hey, not only am I going to buy those cows, if you follow all my practices and principles, I'm going to put a little premium on it.
I need you to be able to get a good first basement for your kid when it's time.
I don't need you struggling.
It means you make less money, but you have more security.
And I think sometimes we fall into, especially at our age, I'm 52, so down to probably like the 30s, the drug game was so impactful to our culture, we think everything's a drug split.