Werner Vogels

We had learned people, we told people why we were building the tools, how we were building the tools, how they could best use them.

Yeah, and the typical early adopters, and you had to cause the chasm, and then you had the early majority and things like that.

And it would take time, but you would learn, you would teach your users why and how that tool was there.

With some of the current, the new generative AI tools,

They were just dumped in people's lap without telling them what it could do or what it couldn't do.

And, you know, there isn't almost a CIO that I meet today when I'm traveling that asks me, he says, what should I be doing with AI?

And I go like, well, my excuses, it's very inappropriate to answer a question with a question, but why are you asking me this?

And they say, yeah, but those guys next door, they will be ahead of us.

And I say, are you really certain of that?

And then maybe because you're a little bit older, you start to drive down into what is actually the problem they're trying to solve with this technology.

And is this the right technology for this?

Every week we see five new models or ten new models.

Suddenly we went from regular LLMs to reasoning LLMs.

I think as a business, there is no shame in hitting the pause button for a moment and say, why don't we get ourselves educated about all of this?

And not just us as technologists, but also the business.

Because at this moment, quite a few of our architectures are being determined by the media, not by us.

That shouldn't be the case.

We, together with our business, should determine how our architectures should look like, not because the newest thing

And of course, and that's the task of the media.

And the task of the media is also to write negative headlines.