Werner Vogels

But secondly, also, what are the things that they're seeing?

And so working with those kind of customers is extremely satisfying because we're solving actually real human problems.

We're not building spam filters.

There's a long history by large technology companies.

And if you think about the IBMs and the Oracles and whatever, or McKinsey or whatever, the consulting companies, by kind of predicting the future.

And always when I read them, I always felt that they were a bit self-serving.

And the things that I saw in the real world were different.

I see significant human problems, you know, and some of them are our own nature, but quite a few are caused by technology or the way that we use technology.

There's a leadership principle at Amazon.

With success and scale comes broad responsibility.

That means you don't only have a responsibility towards your shareholders to make money.

You also need to serve your customers.

But at AWS, of course, that is builders.

How can we help builders best?

And then I write these predictions about things I see around me.

I have the fortune to travel the world.

You know, so I was just in, or just, in Spain, I was in Sub-Saharan Africa.

So Nigeria, Rwanda, Kenya.

Now, in Kenya, we were in Nairobi, and of course, you stay in the center of Nairobi, beautiful buildings, whatever.

You drive 15 minutes, and you see how the real Kenyans live.