Werner Vogels

It's not with all the kings.

They treat them like pets.

Really.

Kate Darling, MIT, she's done all the research around here.

I can tell you absolutely amazing stories about how people get attached to

to their devices.

The story, I think, is also in the predictions, 80% of the people that have a Roomba, the cleaner in the house, have given it a name.

And one of the stories that Roomba tells, like, well, one sent an old Roomba back because it needed to be repaired.

And they look at it and they tell the customer, you know what, we'll just give you a new one.

And they say, no, no, no, no, no, no.

We want new Roomba back.

Or Kate tells this story where at some moment she divides it into two groups of people.

And each get a dinosaur, a sort of baby dinosaur.

And they fall in love with it, they give it a name, they play with it, blah, blah, blah.

And then she gives him a hammer and she tells them, kill the dinosaur.

Yeah?

Nobody in the group will take the hammer and kill the dinosaur.

They have no problem, though, going to the other group and kill their dinosaur.

So, no, this is sort of, why do I tell these stories, is that while these things are technology, we treat them as living beings.

And especially, I've always, of course, because before I was in computer science, I was in healthcare, you know, the application of these kind of tools, stories, in hospitals are incredible.