Whitney Wolf Herd

So important. Just following your gut.

So important. Just following your gut.

Yeah, because that's creating something from first principles as opposed to convention. That's real innovation, right? And it creates solutions that are more suited for today and for the challenge that you're solving, which no one has ever had the challenge of solving on that date ever.

Yeah, because that's creating something from first principles as opposed to convention. That's real innovation, right? And it creates solutions that are more suited for today and for the challenge that you're solving, which no one has ever had the challenge of solving on that date ever.

But naivety, you know, this is sometimes why I think some of the best founders don't come from like business school or from marketing school. The best marketeers aren't marketing graduates because naivety is such a superpower, right?

But naivety, you know, this is sometimes why I think some of the best founders don't come from like business school or from marketing school. The best marketeers aren't marketing graduates because naivety is such a superpower, right?

It's a superpower and following your instinct. And if you understand what moves people and what motivates people, then you have this opportunity to connect with them on a real level. I mean, we've done things that are ridiculous. So I remember we would make these signs that said they had the big X's like, no, you know, like you're not allowed to.

It's a superpower and following your instinct. And if you understand what moves people and what motivates people, then you have this opportunity to connect with them on a real level. I mean, we've done things that are ridiculous. So I remember we would make these signs that said they had the big X's like, no, you know, like you're not allowed to.

And they said, no Facebook, no Instagram, no Snapchat, no Bumble. This was like week three of Bumble or something, some ridiculous early, maybe first year, I can't remember at this point. And we would post those all over the universities. So there was this association where it was like, wait, I can't do the things I really want to do. I want to sit in class and Snapchat.

And they said, no Facebook, no Instagram, no Snapchat, no Bumble. This was like week three of Bumble or something, some ridiculous early, maybe first year, I can't remember at this point. And we would post those all over the universities. So there was this association where it was like, wait, I can't do the things I really want to do. I want to sit in class and Snapchat.

I want to sit in class and Instagram. What the hell is Bumble? And so we were essentially seeding this psychological curiosity. And then we were actually sending emails young women wearing Bumble shirts into classes 10 or 15 minutes late, interrupting a class of 300 people and saying, oh, sorry, wrong room.

I want to sit in class and Instagram. What the hell is Bumble? And so we were essentially seeding this psychological curiosity. And then we were actually sending emails young women wearing Bumble shirts into classes 10 or 15 minutes late, interrupting a class of 300 people and saying, oh, sorry, wrong room.

But everyone's looking at this young woman or young man, whoever it was, wearing a Bumble t-shirt. So we were seeding curiosity and this like, why is Bumble everywhere type of thing? And so, a lot of people think, oh, well, I can just go start an app and I'll just buy some Instagram ads and I'll just be successful.

But everyone's looking at this young woman or young man, whoever it was, wearing a Bumble t-shirt. So we were seeding curiosity and this like, why is Bumble everywhere type of thing? And so, a lot of people think, oh, well, I can just go start an app and I'll just buy some Instagram ads and I'll just be successful.

But if people only knew the fraction of the insane everyday little hacks that I did and our team did to bring this to life, we were the first people certainly the first tech brand to do humor accounts, to pay for the humor memes. Do you remember the humor memes?

But if people only knew the fraction of the insane everyday little hacks that I did and our team did to bring this to life, we were the first people certainly the first tech brand to do humor accounts, to pay for the humor memes. Do you remember the humor memes?

Well, we ran a bit of a hundred million followers on meme accounts.

Well, we ran a bit of a hundred million followers on meme accounts.

Yeah. So you know all about this, but like we were way back years and years ago, I remember reaching out to, I can't remember what it was, one of these meme accounts. And they're like, wait, you want to pay us to I'm confused. How does that work? And we're like, okay, here's the deal. We'll give you 100 bucks or whatever it was.

Yeah. So you know all about this, but like we were way back years and years ago, I remember reaching out to, I can't remember what it was, one of these meme accounts. And they're like, wait, you want to pay us to I'm confused. How does that work? And we're like, okay, here's the deal. We'll give you 100 bucks or whatever it was.