Whitson Gordon

And I, you know, I can only guess at this point as to what kind of drove that growth.

And I, you know, this sounds cheesy, but I've always contributed to kind of 50% just having good quality content that people actually respect.

and, and 50% knowing how to market that content.

And I know marketing, especially among, you know, editors and writers, people don't like to think about marketing their stuff.

They just want to write.

Um, but you know, there are a lot of blogs that kind of fall either too far in the line of quality, but, but boring or, you know, kind of lower quality, but they're really good at writing headlines and tweets.

Give me an example of quality, but boring.

Oh, you know, I wouldn't,

I mean, I would say probably in the early days, Lifehacker probably tended a little bit more toward quality but boring.

Okay, are we talking like NPR?

I mean, is that what we're talking about?

Yeah, yeah, sure.

You know, it doesn't have these really flashy kind of things that suck.

You know, it's like NPR versus the local news.

NPR is on the quality but boring side.

Or NPR versus BuzzFeed.

Yeah, BuzzFeed or a lot of like, you know...

blogs like that, that kind of focus on these headlines that really draw you in and then under, under deliver when you actually get there.

I don't believe you, but, but I think that they're, come on.

I don't believe that at all.