Whitson Gordon

And I, that sounds crazy, but I am kind of really obsessive and meticulous about things like headlines and, and what are we going to send out on Twitter and Facebook?

How are we going to get as many people to see this and then to click on it and then not be disappointed when they click on it, you know?

Well, assuming that the content delivers on that promise.

Yeah, let's say content's great.

I, you know, I would try to specify that more.

You know, there are a ton of articles out there on how to be a millionaire when you're 30.

So, you know, that article may do really well today when we push it out.

But how is it going to do well on Google a couple months down the line, a couple years down the line?

What's going to put that at the top of Google and make people click on that over every other?

So what would you change it to?

Yeah.

Well, you know, I would look at the article and say, OK, what's different about this?

How are we how are we becoming a millionaire by the time you're 30?

And how is that different from, you know, what other people are saying or what's specific to this article?

And I think part of this is about writing the article.

You want it to be specific.

You want it to hone in on something.

You know, the broader you are, the less you're going to the less substance you're going to have and the less you're going to be able to compare yourself to all of the other articles.

Okay.

You know, the other thing I would mention is that, you know, if you have an article that's these top 10 on 60 ways, why not just take one of those and write an article just about that?