Will Ahmed

Wow, CrossFit. Well, CrossFit is, first of all, a great grassroots movement in the sense that it literally began as an email list. And it's amazing to think how far they were able to go with that. And then you've got the Greg Glassman racism stuff and like the craziness during Black Lives Matter. And then you've got this whole new leadership team that comes in.

Wow, CrossFit. Well, CrossFit is, first of all, a great grassroots movement in the sense that it literally began as an email list. And it's amazing to think how far they were able to go with that. And then you've got the Greg Glassman racism stuff and like the craziness during Black Lives Matter. And then you've got this whole new leadership team that comes in.

Wow, CrossFit. Well, CrossFit is, first of all, a great grassroots movement in the sense that it literally began as an email list. And it's amazing to think how far they were able to go with that. And then you've got the Greg Glassman racism stuff and like the craziness during Black Lives Matter. And then you've got this whole new leadership team that comes in.

By the way, around that time, we became partners with CrossFit. And I mean, I've now been building for 13 years, without question, the most dysfunctional partner we've ever worked with. And we've worked with a lot of partners. And a lot of dysfunction, I imagine, as well. A lot of different partners. And then the tragedy at this recent event. I don't know.

By the way, around that time, we became partners with CrossFit. And I mean, I've now been building for 13 years, without question, the most dysfunctional partner we've ever worked with. And we've worked with a lot of partners. And a lot of dysfunction, I imagine, as well. A lot of different partners. And then the tragedy at this recent event. I don't know.

By the way, around that time, we became partners with CrossFit. And I mean, I've now been building for 13 years, without question, the most dysfunctional partner we've ever worked with. And we've worked with a lot of partners. And a lot of dysfunction, I imagine, as well. A lot of different partners. And then the tragedy at this recent event. I don't know.

The whole thing is so poorly run, it's hard to even talk about it. Because it's such a missed opportunity.

The whole thing is so poorly run, it's hard to even talk about it. Because it's such a missed opportunity.

The whole thing is so poorly run, it's hard to even talk about it. Because it's such a missed opportunity.

I think so, yeah.

I think so, yeah.

I think so, yeah.

And they also had like a great community and a great brand, which are two things that are, that are pretty resilient. Like when things go wrong and there's like elements of dysfunction. And even with that, I mean, it's unbelievable how, yeah, how sorry of a place it is now.

And they also had like a great community and a great brand, which are two things that are, that are pretty resilient. Like when things go wrong and there's like elements of dysfunction. And even with that, I mean, it's unbelievable how, yeah, how sorry of a place it is now.

And they also had like a great community and a great brand, which are two things that are, that are pretty resilient. Like when things go wrong and there's like elements of dysfunction. And even with that, I mean, it's unbelievable how, yeah, how sorry of a place it is now.

I think there's an opportunity for a lot of these different fitness communities. I mean, you have F42, you've got Barry's, you've got Orange Theory, you've got these different types of Pilates studios. And it sort of seems like people are looking almost for the new thing. And that in turn allows for these different micro-communities to pop up around a particular activity.

I think there's an opportunity for a lot of these different fitness communities. I mean, you have F42, you've got Barry's, you've got Orange Theory, you've got these different types of Pilates studios. And it sort of seems like people are looking almost for the new thing. And that in turn allows for these different micro-communities to pop up around a particular activity.

I think there's an opportunity for a lot of these different fitness communities. I mean, you have F42, you've got Barry's, you've got Orange Theory, you've got these different types of Pilates studios. And it sort of seems like people are looking almost for the new thing. And that in turn allows for these different micro-communities to pop up around a particular activity.

And at the end of the day, I think... Weightlifting for a lot of people is intimidating. Exercise is lonely and hard. It makes sense that there are these boutique communities, so to speak. And so... I wouldn't actually attribute the success of these other communities solely to CrossFit's downfall.

And at the end of the day, I think... Weightlifting for a lot of people is intimidating. Exercise is lonely and hard. It makes sense that there are these boutique communities, so to speak. And so... I wouldn't actually attribute the success of these other communities solely to CrossFit's downfall.