Will Bressman

Yeah, we are.

I mean, we think that we want to work with people for the long haul.

As I mentioned, I mean, the biggest thing for us is sort of getting that initial client in our door.

And then we feel like we're a great solution going forward.

So we are willing to spend a pretty healthy amount.

We typically operate in sort of a year or less as our payback.

Um, it's sort of both.

I mean, we, we've been pretty aggressive actually just in general and online marketing, um, using tools like HubSpot and then obviously all the paid engines.

Um, we kind of feel like what we're doing is something where people want to consider it.

We want to give them a lot of content.

We're not just sort of

pumping, you know, SEM ads and helping people get duped in the clicking.

I mean, we try to send, you know, white papers and a lot of just content generation that, that really has some value add component as our main sales strategy.

Of course, we have a great sales team as well and try to compensate them for all the activity they do.

But our primary customer acquisition channel has really been content.

And for us, that's just been a huge driver of growth in our business.

My favorite business book?

It's sort of half business book, but Thinking Fast, Thinking Slow, the book about the cognitive biases.

I'm sort of old school on this, but I always have loved Warren Buffett.

And for me, that's, I think his lessons about business just really carry sort of in a timeless manner.