Will Bryk

That's why they're optimized for human clicks.

It's like, you're really tired, you type in a few keywords that make no sense, and Google just magically understands what you're saying.

That's magical because it has billions of other people searching similar things.

I'm excited by Google too, but like there are certain times when you want something deeper.

And I was actually before starting XR writing a history book, I just got obsessed with history and I wanted to get to the bottom of what did it feel like to live in every period in history going back 5,000 years.

I don't know if we ever talked about it.

I would have finished it around now.

But at some point I was like, okay, maybe I can build a search engine and then I could automate the building of writing of books.

And I feel like that turned out to be true.

But anyway, in writing that book, it became extremely obvious that if you want to go really deep into some topic, Google fails.

Like Google is great at service level information, which is great for most of the billions of consumers.

But if you want to really understand what it was like to live

in the Roman Empire, you know, in, like, 100 AD, it's actually quite hard.

And, like, that information is scattered.

It's everywhere.

But it's, like, you need really, really good search, like, really deep search to understand it.

And so that was, like, the first realization that, or one of the first realizations that, wait, like, what if you could have, like, true, perfect understanding of any topic?

And so, yeah, okay, so, like, Google has been changing their search engine a little bit.

I would say I've seen many Google IOs now at this point at Exa.

Every Google IO, I'm like, okay, they say they're changing search, and they do.