Will Coleman

If you're in a company like Google or Apple or Amazon, the money-making machine has been built and you're just there to make it better. Here, you're really building something from scratch. Honestly, the proposition of failure is almost... Startups fail every day, probably 99% of them. You're already going into this with an understanding that Failure is the most likely outcome.

So we could sit around and talk about that for hours, days, but we'll never make any progress. It's paralyzing. Instead, what we talk about and what I focus on is, you know, how do we just get to the next decision point? How do we just get to tomorrow? How do we just make this incrementally better now?

So we could sit around and talk about that for hours, days, but we'll never make any progress. It's paralyzing. Instead, what we talk about and what I focus on is, you know, how do we just get to the next decision point? How do we just get to tomorrow? How do we just make this incrementally better now?

So we could sit around and talk about that for hours, days, but we'll never make any progress. It's paralyzing. Instead, what we talk about and what I focus on is, you know, how do we just get to the next decision point? How do we just get to tomorrow? How do we just make this incrementally better now?

It would be devastating. Yeah, I mean, because we've been on the brink of that before. In COVID, I mean, I'm not kidding. We lost 95% of our revenue in a day. We were more agile during that period of time than we had ever been.

It would be devastating. Yeah, I mean, because we've been on the brink of that before. In COVID, I mean, I'm not kidding. We lost 95% of our revenue in a day. We were more agile during that period of time than we had ever been.

It would be devastating. Yeah, I mean, because we've been on the brink of that before. In COVID, I mean, I'm not kidding. We lost 95% of our revenue in a day. We were more agile during that period of time than we had ever been.

And the impact of that was that many of those products that we built that were the ones that succeeded, which was maybe a 10th of them, but the ones that did are now 20, 30% of our revenue. Incremental things that we didn't have before the pandemic have made our business more robust, more resilient.

And the impact of that was that many of those products that we built that were the ones that succeeded, which was maybe a 10th of them, but the ones that did are now 20, 30% of our revenue. Incremental things that we didn't have before the pandemic have made our business more robust, more resilient.

And the impact of that was that many of those products that we built that were the ones that succeeded, which was maybe a 10th of them, but the ones that did are now 20, 30% of our revenue. Incremental things that we didn't have before the pandemic have made our business more robust, more resilient.

Yeah.

Yeah.

Yeah.