Will Packer

Right.

That is the director.

The way that I analogize producing and the producer responsibility is I take it to the Oscars, Nick.

And at the Oscars, throughout the night, you've got all these various categories.

You've got your best director, you've got best sound, best actor, best supporting actor, right?

Best production design, all these various categories.

At the end of the night, the final award goes to best picture and the producer gets the best picture award because the producer was responsible for pulling together all those other categories.

Producer is like being a big project manager.

You have to keep your eye on the macro.

You have to put people in position to succeed.

You're responsible for getting the resources, whatever the money, the budget might be.

You're responsible for overseeing the marketing and the distribution.

You've got a very macro approach to make sure that the entire project comes together and you put all the various elements in place in order for that project to work.

And I'll just take that analogy to life because ultimately we all have to be incredible project managers.

You have to make sure that in order to produce your best life, you've got the right elements, right?

You've got to have the right supporting cast.

You've got to pay attention to the people around you, right?

You've got to make sure you're marketing it correctly.

You've got to be able to sell yourself.

We're always selling ourselves.