Will Schroter

Like I was, I was pretty much gone.

Um, I, I, I heard he's tough to be in a room with, but you know, who knows?

I was reticent to call them the Redskins throwback terms.

Okay, so at that point, a few things were really important to me.

The first thing was I wanted to be able to show that I could do it again.

And again, a rational, silly, kind of immature feeling that I had.

Entrepreneurs have it all the time, and I always try to coach them out of it.

But the other thing I was seeing that not a lot of other people were seeing was

was that we were building a lot of tech and websites and whatever for our clients, but every time it happened, every time we sold a client, it was me going in there, explaining how to convert their business idea into something that would be usable on the web, and then going back and building it and making them money.

Of course, we got paid for that.

But I started to think about it and I'm like, I'm the one that understands how the internet works.

I'm the one that understands how to build all this technology.

What do I need clients for?

And so I said, why don't I just build this stuff for myself?

I've got a million ideas for a million companies.

Why have clients get into the mix?

Why don't I just do this stuff myself?

So I started what was essentially an incubator, which sounds trite now because there's been a million incubators, but other than I think Bill Gross with Idealab back then, which was a whole other thing, like way more successful than I would have ever done, that wasn't a thing.

Y Combinator wouldn't come along for years after and then all the people that copied them.

So my idea was to build a studio to take all of my ideas and have the same team work on them.