Will Storr

But if you believe in the story, it has massive meaning. So yeah, we have to believe that the stories aren't just stories, that they're actual truth, they're reality. And we believe it so much. Look at through human history, people all the time fight and die on behalf of the beliefs of their groups.

But if you believe in the story, it has massive meaning. So yeah, we have to believe that the stories aren't just stories, that they're actual truth, they're reality. And we believe it so much. Look at through human history, people all the time fight and die on behalf of the beliefs of their groups.

Yeah, I saw that too and I was jealous. I was like, damn, I wish I'd come up with that. Not too late to add it to the book.

Yeah, I saw that too and I was jealous. I was like, damn, I wish I'd come up with that. Not too late to add it to the book.

Yeah, I saw that too and I was jealous. I was like, damn, I wish I'd come up with that. Not too late to add it to the book.

Yeah, I think that's absolutely right. That's the right way to think about it. And again, I'll just go back to poor Adam Rutherford and Jordan Peterson, who I would emphasise, they're going to be smart guys who have nothing but respect for, but they're They have their stories of the world. They believe thoroughly and nobody, no set of facts is going to change their minds on their beliefs.

Yeah, I think that's absolutely right. That's the right way to think about it. And again, I'll just go back to poor Adam Rutherford and Jordan Peterson, who I would emphasise, they're going to be smart guys who have nothing but respect for, but they're They have their stories of the world. They believe thoroughly and nobody, no set of facts is going to change their minds on their beliefs.

Yeah, I think that's absolutely right. That's the right way to think about it. And again, I'll just go back to poor Adam Rutherford and Jordan Peterson, who I would emphasise, they're going to be smart guys who have nothing but respect for, but they're They have their stories of the world. They believe thoroughly and nobody, no set of facts is going to change their minds on their beliefs.

That seems pretty clear for the tenor of their conversation on social media.

That seems pretty clear for the tenor of their conversation on social media.

That seems pretty clear for the tenor of their conversation on social media.

Yeah, as I said, it's like, once we believe the story of the group, what we want then is to earn status within the group. So nobody wants to be at the bottom rung of a group, liked but seen as kind of useless. We kind of want to rise up

Yeah, as I said, it's like, once we believe the story of the group, what we want then is to earn status within the group. So nobody wants to be at the bottom rung of a group, liked but seen as kind of useless. We kind of want to rise up

Yeah, as I said, it's like, once we believe the story of the group, what we want then is to earn status within the group. So nobody wants to be at the bottom rung of a group, liked but seen as kind of useless. We kind of want to rise up

the group that's that that's human nature um and and you do that by um developing a reputation of somebody that's valuable to the group in some way so so um yeah so so as i said you know if you're a christian you just become a better christian you start acting like a christian if you're a anti-vaxxer you don't get vaccinated you go you might go protesting you might start doing some blogging you might have an argument with your gp about how vaccines are shit and then you'll tell all your friends like oh you're amazing

the group that's that that's human nature um and and you do that by um developing a reputation of somebody that's valuable to the group in some way so so um yeah so so as i said you know if you're a christian you just become a better christian you start acting like a christian if you're a anti-vaxxer you don't get vaccinated you go you might go protesting you might start doing some blogging you might have an argument with your gp about how vaccines are shit and then you'll tell all your friends like oh you're amazing

the group that's that that's human nature um and and you do that by um developing a reputation of somebody that's valuable to the group in some way so so um yeah so so as i said you know if you're a christian you just become a better christian you start acting like a christian if you're a anti-vaxxer you don't get vaccinated you go you might go protesting you might start doing some blogging you might have an argument with your gp about how vaccines are shit and then you'll tell all your friends like oh you're amazing

So that's what I call that kind of active belief. Again, we allow that story to take us over. And again, this is why stories are so incredibly persuasive. You see it all the time. Stories take over the minds of people and they start behaving in ways dictated by people. the story at its most extreme. It's a cult.

So that's what I call that kind of active belief. Again, we allow that story to take us over. And again, this is why stories are so incredibly persuasive. You see it all the time. Stories take over the minds of people and they start behaving in ways dictated by people. the story at its most extreme. It's a cult.

So that's what I call that kind of active belief. Again, we allow that story to take us over. And again, this is why stories are so incredibly persuasive. You see it all the time. Stories take over the minds of people and they start behaving in ways dictated by people. the story at its most extreme. It's a cult.