Will Storr

What the story is always wanting us to do is to be selfless, is to put the group's interests first. before our own interests. So when you look in storytelling, generally, a hero is always somebody that puts the group before themselves, but somebody else before themselves. So selflessness is the essence of heroism universally. So courage in the face of crisis for the group.

What the story is always wanting us to do is to be selfless, is to put the group's interests first. before our own interests. So when you look in storytelling, generally, a hero is always somebody that puts the group before themselves, but somebody else before themselves. So selflessness is the essence of heroism universally. So courage in the face of crisis for the group.

you know, whatever it is. So, so, so selflessness is, is, is ineffably heroic and its opposite is selfishness. So, you know, villains in stories are always selfish in some way. They want to keep all the, all the rewards for themselves. They want to keep the girl, you know, whatever it is. They want to, you know, hoard resources. So, so, so,

you know, whatever it is. So, so, so selflessness is, is, is ineffably heroic and its opposite is selfishness. So, you know, villains in stories are always selfish in some way. They want to keep all the, all the rewards for themselves. They want to keep the girl, you know, whatever it is. They want to, you know, hoard resources. So, so, so,

you know, whatever it is. So, so, so selflessness is, is, is ineffably heroic and its opposite is selfishness. So, you know, villains in stories are always selfish in some way. They want to keep all the, all the rewards for themselves. They want to keep the girl, you know, whatever it is. They want to, you know, hoard resources. So, so, so,

One of the things that leaders need to avoid massively doing in times of crisis is to have the appearance of selfishness. And that's one of the things that Tony Hayward did, the CEO of BP, when there was the huge Gulf oil spill. He didn't handle it very well at the beginning.

One of the things that leaders need to avoid massively doing in times of crisis is to have the appearance of selfishness. And that's one of the things that Tony Hayward did, the CEO of BP, when there was the huge Gulf oil spill. He didn't handle it very well at the beginning.

One of the things that leaders need to avoid massively doing in times of crisis is to have the appearance of selfishness. And that's one of the things that Tony Hayward did, the CEO of BP, when there was the huge Gulf oil spill. He didn't handle it very well at the beginning.

He tried to kind of push blame away, but he eventually accepted full blame and enacted the most expensive cleanup operation in all of history, just an enormous deliberation paid for by BP. And then he did a TV interview. And at the end of the TV interview, he said, believe me, no one wants to get this over more than I do. I'd like my life back. And that moment just destroyed him.

He tried to kind of push blame away, but he eventually accepted full blame and enacted the most expensive cleanup operation in all of history, just an enormous deliberation paid for by BP. And then he did a TV interview. And at the end of the TV interview, he said, believe me, no one wants to get this over more than I do. I'd like my life back. And that moment just destroyed him.

He tried to kind of push blame away, but he eventually accepted full blame and enacted the most expensive cleanup operation in all of history, just an enormous deliberation paid for by BP. And then he did a TV interview. And at the end of the TV interview, he said, believe me, no one wants to get this over more than I do. I'd like my life back. And that moment just destroyed him.

Not only did it destroy him, it became international news. Barack Obama, who was president at the time, even started talking about it. And of course, his 25-year career at BP was kind of over in a flash. So that's really important that in times of trouble, you've got to appear selfless because selflessness is the essence of the hero in the human story world.

Not only did it destroy him, it became international news. Barack Obama, who was president at the time, even started talking about it. And of course, his 25-year career at BP was kind of over in a flash. So that's really important that in times of trouble, you've got to appear selfless because selflessness is the essence of the hero in the human story world.

Not only did it destroy him, it became international news. Barack Obama, who was president at the time, even started talking about it. And of course, his 25-year career at BP was kind of over in a flash. So that's really important that in times of trouble, you've got to appear selfless because selflessness is the essence of the hero in the human story world.

And there was another thing which I thought was very interesting. There's a guy called Christopher Booker who wrote an epic book called The Seven Basic Plots. And he defined the heroes having these four qualities of feeling, order, strength, and...

And there was another thing which I thought was very interesting. There's a guy called Christopher Booker who wrote an epic book called The Seven Basic Plots. And he defined the heroes having these four qualities of feeling, order, strength, and...

And there was another thing which I thought was very interesting. There's a guy called Christopher Booker who wrote an epic book called The Seven Basic Plots. And he defined the heroes having these four qualities of feeling, order, strength, and...

agency and and so um heroes in stories kind of tend to show those kind of four qualities and when you look at really good apology videos from people they tend to embody those four feeling order strength and agency yeah yeah they tend to embody those kind of four qualities in a really perfect way what's a what's a good apology video and what's a horrible apology video

agency and and so um heroes in stories kind of tend to show those kind of four qualities and when you look at really good apology videos from people they tend to embody those four feeling order strength and agency yeah yeah they tend to embody those kind of four qualities in a really perfect way what's a what's a good apology video and what's a horrible apology video

agency and and so um heroes in stories kind of tend to show those kind of four qualities and when you look at really good apology videos from people they tend to embody those four feeling order strength and agency yeah yeah they tend to embody those kind of four qualities in a really perfect way what's a what's a good apology video and what's a horrible apology video