Will Storr

Likeability is the thing. But likeability isn't the thing. Identification is the thing. You know, if we identify with somebody, if part of our brain goes, that person on the screen, that's me, then we're going to love that story. You know, that's why the girl boss era in Hollywood has been so unbelievably toxic. The Indiana Jones, the Star Wars, and in the UK, the Doctor Who, where they've...

Likeability is the thing. But likeability isn't the thing. Identification is the thing. You know, if we identify with somebody, if part of our brain goes, that person on the screen, that's me, then we're going to love that story. You know, that's why the girl boss era in Hollywood has been so unbelievably toxic. The Indiana Jones, the Star Wars, and in the UK, the Doctor Who, where they've...

not just removed all the straight white male characters but but humiliated them they they've killed them and humiliated them and replaced them with mostly you know carpal cut out girl bosses um so so so you know so you know these these story franchises were broadly made for young men that you know like there were stories for young men but they've been you know um

not just removed all the straight white male characters but but humiliated them they they've killed them and humiliated them and replaced them with mostly you know carpal cut out girl bosses um so so so you know so you know these these story franchises were broadly made for young men that you know like there were stories for young men but they've been you know um

not just removed all the straight white male characters but but humiliated them they they've killed them and humiliated them and replaced them with mostly you know carpal cut out girl bosses um so so so you know so you know these these story franchises were broadly made for young men that you know like there were stories for young men but they've been you know um

disidentified with these stories which are a part of their identity, like a big part of their lives. And that's why they respond with such fury. It's not because they're misogynist or racist or anything stupid like that. It's because they're

disidentified with these stories which are a part of their identity, like a big part of their lives. And that's why they respond with such fury. It's not because they're misogynist or racist or anything stupid like that. It's because they're

disidentified with these stories which are a part of their identity, like a big part of their lives. And that's why they respond with such fury. It's not because they're misogynist or racist or anything stupid like that. It's because they're

in a very real sense, if you're humiliating and degrading Luke Skywalker and Indiana Jones and Doctor Who, you're humiliating and degrading they themselves who are watching it. So that identification is just a massively important thing.

in a very real sense, if you're humiliating and degrading Luke Skywalker and Indiana Jones and Doctor Who, you're humiliating and degrading they themselves who are watching it. So that identification is just a massively important thing.

in a very real sense, if you're humiliating and degrading Luke Skywalker and Indiana Jones and Doctor Who, you're humiliating and degrading they themselves who are watching it. So that identification is just a massively important thing.

Absolutely right. So when we identify with anything, we make it a part of ourselves. We make the music, the art we love a part of ourselves. We make the cars we buy a part of ourselves. We are a collection of ideas. And one of the most important things

Absolutely right. So when we identify with anything, we make it a part of ourselves. We make the music, the art we love a part of ourselves. We make the cars we buy a part of ourselves. We are a collection of ideas. And one of the most important things

Absolutely right. So when we identify with anything, we make it a part of ourselves. We make the music, the art we love a part of ourselves. We make the cars we buy a part of ourselves. We are a collection of ideas. And one of the most important things

facets of our identity and the people the stories that we love and the characters that we grew up with you know luke skywalker at the beginning of the first star wars film is this um orphan he he he works on a moisture farm his solo status his nickname amongst his school friends was wormy that's what they called him wormy and he you know he overcomes his um fears and

facets of our identity and the people the stories that we love and the characters that we grew up with you know luke skywalker at the beginning of the first star wars film is this um orphan he he he works on a moisture farm his solo status his nickname amongst his school friends was wormy that's what they called him wormy and he you know he overcomes his um fears and

facets of our identity and the people the stories that we love and the characters that we grew up with you know luke skywalker at the beginning of the first star wars film is this um orphan he he he works on a moisture farm his solo status his nickname amongst his school friends was wormy that's what they called him wormy and he you know he overcomes his um fears and

and becomes this incredible hero. And people love Luke Skywalker. But in the latter period of Star Wars, they've reintroduced him just as they did with Indiana Jones. They do it time and time again. They reintroduce these amazing straight white male heroes and make them miserable, sexist, disillusioned. They had him sort of chugging this kind of weird teat milk off her. I mean, he was humiliated.

and becomes this incredible hero. And people love Luke Skywalker. But in the latter period of Star Wars, they've reintroduced him just as they did with Indiana Jones. They do it time and time again. They reintroduce these amazing straight white male heroes and make them miserable, sexist, disillusioned. They had him sort of chugging this kind of weird teat milk off her. I mean, he was humiliated.

and becomes this incredible hero. And people love Luke Skywalker. But in the latter period of Star Wars, they've reintroduced him just as they did with Indiana Jones. They do it time and time again. They reintroduce these amazing straight white male heroes and make them miserable, sexist, disillusioned. They had him sort of chugging this kind of weird teat milk off her. I mean, he was humiliated.