Will Storr

But when it was published, again, we got one review week of release. We couldn't get anyone to talk about it. That's crazy. The day it was published, I looked on Amazon and it was at number something like 6,500 in the bestsellers list. Honestly, I was devastated. I was like, what is going on? But it's because it got no publicity. But it's ended up being successful because of the podcast.

But when it was published, again, we got one review week of release. We couldn't get anyone to talk about it. That's crazy. The day it was published, I looked on Amazon and it was at number something like 6,500 in the bestsellers list. Honestly, I was devastated. I was like, what is going on? But it's because it got no publicity. But it's ended up being successful because of the podcast.

But when it was published, again, we got one review week of release. We couldn't get anyone to talk about it. That's crazy. The day it was published, I looked on Amazon and it was at number something like 6,500 in the bestsellers list. Honestly, I was devastated. I was like, what is going on? But it's because it got no publicity. But it's ended up being successful because of the podcast.

But you see, I don't think that's a coincidence because I think people like you and, you know, a lot of the other sort of big podcast guys in the previous generation, you'd be on television, but there's no place in mainstream media for straight white guys anymore. So they're doing podcasts. And so I think that's why.

But you see, I don't think that's a coincidence because I think people like you and, you know, a lot of the other sort of big podcast guys in the previous generation, you'd be on television, but there's no place in mainstream media for straight white guys anymore. So they're doing podcasts. And so I think that's why.

But you see, I don't think that's a coincidence because I think people like you and, you know, a lot of the other sort of big podcast guys in the previous generation, you'd be on television, but there's no place in mainstream media for straight white guys anymore. So they're doing podcasts. And so I think that's why.

one thing is that atomic nature. It's got to be, have brevity and clarity. So, so, so he's got to have his maximum meaning in minimal space. So, you know, that, that, that, so that's a tweet, that's a meme, that's a, that's a, an aphorism, you know, so, so it's got to, it's got to have maximum meaning in minimal space. It's got to appeal to somebody's identity.

one thing is that atomic nature. It's got to be, have brevity and clarity. So, so, so he's got to have his maximum meaning in minimal space. So, you know, that, that, that, so that's a tweet, that's a meme, that's a, that's a, an aphorism, you know, so, so it's got to, it's got to have maximum meaning in minimal space. It's got to appeal to somebody's identity.

one thing is that atomic nature. It's got to be, have brevity and clarity. So, so, so he's got to have his maximum meaning in minimal space. So, you know, that, that, that, so that's a tweet, that's a meme, that's a, that's a, an aphorism, you know, so, so it's got to, it's got to have maximum meaning in minimal space. It's got to appeal to somebody's identity.

So, so, so people got to identify with what you're saying and it's got to tell them a story that they want to hear that, that reaffirms their, the story of their identity. So, you know, going back to that example of, um, Kamala is for they, them, Trump is for you. That's a perfect example of a perfect atomic statement, sticky, because it's easy to understand, easy to memorize, easy to share.

So, so, so people got to identify with what you're saying and it's got to tell them a story that they want to hear that, that reaffirms their, the story of their identity. So, you know, going back to that example of, um, Kamala is for they, them, Trump is for you. That's a perfect example of a perfect atomic statement, sticky, because it's easy to understand, easy to memorize, easy to share.

So, so, so people got to identify with what you're saying and it's got to tell them a story that they want to hear that, that reaffirms their, the story of their identity. So, you know, going back to that example of, um, Kamala is for they, them, Trump is for you. That's a perfect example of a perfect atomic statement, sticky, because it's easy to understand, easy to memorize, easy to share.

You're going to tell it to each other. It appeals to identity and it tells a story that people really want to hear. It reaffirms their perception of the world, the story of the world.

You're going to tell it to each other. It appeals to identity and it tells a story that people really want to hear. It reaffirms their perception of the world, the story of the world.

You're going to tell it to each other. It appeals to identity and it tells a story that people really want to hear. It reaffirms their perception of the world, the story of the world.

The most fundamental question that humans ask really is, who do I have to be in this place in order to earn connection and status? That's fundamentally what brains are always asking. When we come out of the womb, we have these... what they call experienced expectant brains. They're half-wired up. And the rest of the wiring comes up during our childhood.

The most fundamental question that humans ask really is, who do I have to be in this place in order to earn connection and status? That's fundamentally what brains are always asking. When we come out of the womb, we have these... what they call experienced expectant brains. They're half-wired up. And the rest of the wiring comes up during our childhood.

The most fundamental question that humans ask really is, who do I have to be in this place in order to earn connection and status? That's fundamentally what brains are always asking. When we come out of the womb, we have these... what they call experienced expectant brains. They're half-wired up. And the rest of the wiring comes up during our childhood.

And a culture is kind of forming itself in our brains. We're figuring out our identity. Who do I have to be in order to earn connection and status? And of course, you know, we... adolescence and early twenties is a peak time for, for really thinking about this stuff and identity formation. But we never stop asking those questions. We never stop. We never stop changing who we are.

And a culture is kind of forming itself in our brains. We're figuring out our identity. Who do I have to be in order to earn connection and status? And of course, you know, we... adolescence and early twenties is a peak time for, for really thinking about this stuff and identity formation. But we never stop asking those questions. We never stop. We never stop changing who we are.