Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing

Will Storr

๐Ÿ‘ค Speaker
See mentions of this person in podcasts
1882 total appearances

Appearances Over Time

Podcast Appearances

Modern Wisdom
#944 - Will Storr - A Masterclass In Storytelling

It faded out accidentally for generations, well, generations, I don't know, for a long time, governments in the UK, America and elsewhere was always appealed to survival to stop smoking. It's going to give you cancer. Here's a picture of a lung, all that, you know, these are the warnings. No one gave a shit, hadn't they? no impact whatsoever.

Modern Wisdom
#944 - Will Storr - A Masterclass In Storytelling

It faded out accidentally for generations, well, generations, I don't know, for a long time, governments in the UK, America and elsewhere was always appealed to survival to stop smoking. It's going to give you cancer. Here's a picture of a lung, all that, you know, these are the warnings. No one gave a shit, hadn't they? no impact whatsoever.

Modern Wisdom
#944 - Will Storr - A Masterclass In Storytelling

It faded out accidentally for generations, well, generations, I don't know, for a long time, governments in the UK, America and elsewhere was always appealed to survival to stop smoking. It's going to give you cancer. Here's a picture of a lung, all that, you know, these are the warnings. No one gave a shit, hadn't they? no impact whatsoever.

Modern Wisdom
#944 - Will Storr - A Masterclass In Storytelling

And what made it stop was when there was a moral panic about secondhand smoke. You know, why should I be in a restaurant and breathe in somebody else's smoke? So starting in California, I think it was in 2007, they banned smoking in restaurants and then it became workplaces. And then it spread throughout America, spread to the UK.

Modern Wisdom
#944 - Will Storr - A Masterclass In Storytelling

And what made it stop was when there was a moral panic about secondhand smoke. You know, why should I be in a restaurant and breathe in somebody else's smoke? So starting in California, I think it was in 2007, they banned smoking in restaurants and then it became workplaces. And then it spread throughout America, spread to the UK.

Modern Wisdom
#944 - Will Storr - A Masterclass In Storytelling

And what made it stop was when there was a moral panic about secondhand smoke. You know, why should I be in a restaurant and breathe in somebody else's smoke? So starting in California, I think it was in 2007, they banned smoking in restaurants and then it became workplaces. And then it spread throughout America, spread to the UK.

Modern Wisdom
#944 - Will Storr - A Masterclass In Storytelling

And then suddenly you couldn't look 80% cooler anymore if you're smoking a cigarette because the smokers weren't inside the restaurant or at the bar, at the gig. They were shuffling outside in the rain to have a quick fag by the bins and shuffling back in again. And very quickly, smoking began to kind of fall out of fashion because it became low status rather than high status.

Modern Wisdom
#944 - Will Storr - A Masterclass In Storytelling

And then suddenly you couldn't look 80% cooler anymore if you're smoking a cigarette because the smokers weren't inside the restaurant or at the bar, at the gig. They were shuffling outside in the rain to have a quick fag by the bins and shuffling back in again. And very quickly, smoking began to kind of fall out of fashion because it became low status rather than high status.

Modern Wisdom
#944 - Will Storr - A Masterclass In Storytelling

And then suddenly you couldn't look 80% cooler anymore if you're smoking a cigarette because the smokers weren't inside the restaurant or at the bar, at the gig. They were shuffling outside in the rain to have a quick fag by the bins and shuffling back in again. And very quickly, smoking began to kind of fall out of fashion because it became low status rather than high status.

Modern Wisdom
#944 - Will Storr - A Masterclass In Storytelling

And, you know, that reflects my own story. I desperately tried to get out of smoking because I started coughing up. Literally, I was changed to chain smoke when I was drinking and I was used to drinking. I used to be an alcoholic, basically. And I would cough up brown jelly. in the sink in the morning. It was freaking me out. But even that didn't stop me smoking. I tried twice and failed.

Modern Wisdom
#944 - Will Storr - A Masterclass In Storytelling

And, you know, that reflects my own story. I desperately tried to get out of smoking because I started coughing up. Literally, I was changed to chain smoke when I was drinking and I was used to drinking. I used to be an alcoholic, basically. And I would cough up brown jelly. in the sink in the morning. It was freaking me out. But even that didn't stop me smoking. I tried twice and failed.

Modern Wisdom
#944 - Will Storr - A Masterclass In Storytelling

And, you know, that reflects my own story. I desperately tried to get out of smoking because I started coughing up. Literally, I was changed to chain smoke when I was drinking and I was used to drinking. I used to be an alcoholic, basically. And I would cough up brown jelly. in the sink in the morning. It was freaking me out. But even that didn't stop me smoking. I tried twice and failed.

Modern Wisdom
#944 - Will Storr - A Masterclass In Storytelling

What got me to stop was I was a journalist on a magazine called Loaded. It was kind of a men's magazine. And there were lots of women in Loaded. And one time I was assigned to go. I can't remember if it was a model or it was a Hollywood actress. It was one of the two. And if you've ever been on one of these shoots, they have these false polystyrene walls behind which they do the dressing.

Modern Wisdom
#944 - Will Storr - A Masterclass In Storytelling

What got me to stop was I was a journalist on a magazine called Loaded. It was kind of a men's magazine. And there were lots of women in Loaded. And one time I was assigned to go. I can't remember if it was a model or it was a Hollywood actress. It was one of the two. And if you've ever been on one of these shoots, they have these false polystyrene walls behind which they do the dressing.

Modern Wisdom
#944 - Will Storr - A Masterclass In Storytelling

What got me to stop was I was a journalist on a magazine called Loaded. It was kind of a men's magazine. And there were lots of women in Loaded. And one time I was assigned to go. I can't remember if it was a model or it was a Hollywood actress. It was one of the two. And if you've ever been on one of these shoots, they have these false polystyrene walls behind which they do the dressing.

Modern Wisdom
#944 - Will Storr - A Masterclass In Storytelling

So they're doing the hair and the makeup and the styling. So I knocked on the wall and... Went in to introduce myself and said, I'm here. I'll be waiting out here. And sat behind the polystyrene wall. And then I heard the stylist say to the Hollywood actress, did you see his fingers? Are those yellow stains on them? That's disgusting. I was like, oh my God. So it was the status.

Modern Wisdom
#944 - Will Storr - A Masterclass In Storytelling

So they're doing the hair and the makeup and the styling. So I knocked on the wall and... Went in to introduce myself and said, I'm here. I'll be waiting out here. And sat behind the polystyrene wall. And then I heard the stylist say to the Hollywood actress, did you see his fingers? Are those yellow stains on them? That's disgusting. I was like, oh my God. So it was the status.

Modern Wisdom
#944 - Will Storr - A Masterclass In Storytelling

So they're doing the hair and the makeup and the styling. So I knocked on the wall and... Went in to introduce myself and said, I'm here. I'll be waiting out here. And sat behind the polystyrene wall. And then I heard the stylist say to the Hollywood actress, did you see his fingers? Are those yellow stains on them? That's disgusting. I was like, oh my God. So it was the status.

Modern Wisdom
#944 - Will Storr - A Masterclass In Storytelling

It was the having the two pretty women call me disgusting. That was what pushed me over the edge. And what was true for me is true for people in general. I mean, I know we've got the vaping issue now is a new issue, but smoking cigarettes, it became low status and that's what stopped it.

Modern Wisdom
#944 - Will Storr - A Masterclass In Storytelling

It was the having the two pretty women call me disgusting. That was what pushed me over the edge. And what was true for me is true for people in general. I mean, I know we've got the vaping issue now is a new issue, but smoking cigarettes, it became low status and that's what stopped it.