Will Storr

Yeah, so in A Story's a Deal, I tell the story of... Well, I sort of pose a question, really, about one of the most famous ads that was ever made was Apple's 1984 ad, which kind of played on the George Orwell's novel and showed... and showed this horrendous totalitarian hellscape, all these bald, grey, middle-aged men, God forbid, drone-like automatons, and this barking, patriarchal face.

Yeah, so in A Story's a Deal, I tell the story of... Well, I sort of pose a question, really, about one of the most famous ads that was ever made was Apple's 1984 ad, which kind of played on the George Orwell's novel and showed... and showed this horrendous totalitarian hellscape, all these bald, grey, middle-aged men, God forbid, drone-like automatons, and this barking, patriarchal face.

And this Technicolor woman with an Apple t-shirt on runs down the middle of it, throws a hammer, smashes the face. And then it comes up saying, you know, in January 1984, you're going to find out why, you know, I forget the actual words, but because of Apple, 1984 won't be like 1984. So basically 1984 is freedom, it's power, it's creativity, it's progress.

And this Technicolor woman with an Apple t-shirt on runs down the middle of it, throws a hammer, smashes the face. And then it comes up saying, you know, in January 1984, you're going to find out why, you know, I forget the actual words, but because of Apple, 1984 won't be like 1984. So basically 1984 is freedom, it's power, it's creativity, it's progress.

And this Technicolor woman with an Apple t-shirt on runs down the middle of it, throws a hammer, smashes the face. And then it comes up saying, you know, in January 1984, you're going to find out why, you know, I forget the actual words, but because of Apple, 1984 won't be like 1984. So basically 1984 is freedom, it's power, it's creativity, it's progress.

Hugely successful, massively successful ad campaign. I mean, they sold... In today's money, it would be hundreds of millions of dollars worth of computers when they were launched after that ad. So enormously successful. And then the next year... People know about the 1984 ad because it is seen as one of the most successful ads in history. But the next year... They tried to repeat it.

Hugely successful, massively successful ad campaign. I mean, they sold... In today's money, it would be hundreds of millions of dollars worth of computers when they were launched after that ad. So enormously successful. And then the next year... People know about the 1984 ad because it is seen as one of the most successful ads in history. But the next year... They tried to repeat it.

Hugely successful, massively successful ad campaign. I mean, they sold... In today's money, it would be hundreds of millions of dollars worth of computers when they were launched after that ad. So enormously successful. And then the next year... People know about the 1984 ad because it is seen as one of the most successful ads in history. But the next year... They tried to repeat it.

They did the same thing. It was the same advertising agency, Chat Day. They used a Hollywood film director. And what this ad was, it was called Lemmings. And it was just the most horrendous, like dark,

They did the same thing. It was the same advertising agency, Chat Day. They used a Hollywood film director. And what this ad was, it was called Lemmings. And it was just the most horrendous, like dark,

They did the same thing. It was the same advertising agency, Chat Day. They used a Hollywood film director. And what this ad was, it was called Lemmings. And it was just the most horrendous, like dark,

dark thing where you've got all these like automaton um sad sack businessmen a bit like the pc guys in their 1990s or early 2000s as i'm a mac i'm a pc um kind of march you know with briefcases marching off um this cliff to their deaths the sound of a nightmarishly slowed down version of hey ho hey ho it's off to work we go

dark thing where you've got all these like automaton um sad sack businessmen a bit like the pc guys in their 1990s or early 2000s as i'm a mac i'm a pc um kind of march you know with briefcases marching off um this cliff to their deaths the sound of a nightmarishly slowed down version of hey ho hey ho it's off to work we go

dark thing where you've got all these like automaton um sad sack businessmen a bit like the pc guys in their 1990s or early 2000s as i'm a mac i'm a pc um kind of march you know with briefcases marching off um this cliff to their deaths the sound of a nightmarishly slowed down version of hey ho hey ho it's off to work we go

And basically saying that all these business computer users were a bunch of lemmings. And if they, you know, implying if they knew what they were doing, they'd be buying Apple computers. And it was just, it was a massive disaster. It wasn't just, it wasn't even like a null effect. Everyone just ignored it.

And basically saying that all these business computer users were a bunch of lemmings. And if they, you know, implying if they knew what they were doing, they'd be buying Apple computers. And it was just, it was a massive disaster. It wasn't just, it wasn't even like a null effect. Everyone just ignored it.

And basically saying that all these business computer users were a bunch of lemmings. And if they, you know, implying if they knew what they were doing, they'd be buying Apple computers. And it was just, it was a massive disaster. It wasn't just, it wasn't even like a null effect. Everyone just ignored it.

The day after it was launched on the Superbowl, Apple headquarters were inundated with phone calls from people saying they were, business people saying they were never going to buy an Apple computer again.

The day after it was launched on the Superbowl, Apple headquarters were inundated with phone calls from people saying they were, business people saying they were never going to buy an Apple computer again.

The day after it was launched on the Superbowl, Apple headquarters were inundated with phone calls from people saying they were, business people saying they were never going to buy an Apple computer again.