Willa Paskin

Can you just tell me what a restocking video is?

Can you just tell me what a restocking video is?

The hands are disembodied. You can't see who they belong to. And the women rarely talk. They let the containers speak for themselves.

The hands are disembodied. You can't see who they belong to. And the women rarely talk. They let the containers speak for themselves.

The hands are disembodied. You can't see who they belong to. And the women rarely talk. They let the containers speak for themselves.

It looks so beautiful, nice and full again. And when you had disarray, you now have order.

It looks so beautiful, nice and full again. And when you had disarray, you now have order.

It looks so beautiful, nice and full again. And when you had disarray, you now have order.

This booming genre of video, of people basically pouring pasta into plastic... is fascinating all on its own. But over the years, as Amanda has seen more and more of these videos, a particular aspect of them started to jump out to her. The stars. The storage containers.

This booming genre of video, of people basically pouring pasta into plastic... is fascinating all on its own. But over the years, as Amanda has seen more and more of these videos, a particular aspect of them started to jump out to her. The stars. The storage containers.

This booming genre of video, of people basically pouring pasta into plastic... is fascinating all on its own. But over the years, as Amanda has seen more and more of these videos, a particular aspect of them started to jump out to her. The stars. The storage containers.

Amanda's talking about regular, plain, put your leftovers in them containers. She has some. I have some. I dare say you have some. They're easy to overlook because the focus is usually on what's inside of them. Everything from last night's dinner to, yes, dried pasta and Q-tips and colored pencils. Still, they have become an absolute staple, not just of online videos, but mainstream home decor.

Amanda's talking about regular, plain, put your leftovers in them containers. She has some. I have some. I dare say you have some. They're easy to overlook because the focus is usually on what's inside of them. Everything from last night's dinner to, yes, dried pasta and Q-tips and colored pencils. Still, they have become an absolute staple, not just of online videos, but mainstream home decor.

Amanda's talking about regular, plain, put your leftovers in them containers. She has some. I have some. I dare say you have some. They're easy to overlook because the focus is usually on what's inside of them. Everything from last night's dinner to, yes, dried pasta and Q-tips and colored pencils. Still, they have become an absolute staple, not just of online videos, but mainstream home decor.

Or as the headline of a piece Amanda wrote for The Atlantic puts it, home influencers will not rest until everything has been put in a clear plastic storage bin.

Or as the headline of a piece Amanda wrote for The Atlantic puts it, home influencers will not rest until everything has been put in a clear plastic storage bin.

Or as the headline of a piece Amanda wrote for The Atlantic puts it, home influencers will not rest until everything has been put in a clear plastic storage bin.

These containers have crept into every corner of our lives. But it turns out that as modern as some of their uses are, this is not the first time we have lost it over an empty plastic box. They just used to go by another name.

These containers have crept into every corner of our lives. But it turns out that as modern as some of their uses are, this is not the first time we have lost it over an empty plastic box. They just used to go by another name.

These containers have crept into every corner of our lives. But it turns out that as modern as some of their uses are, this is not the first time we have lost it over an empty plastic box. They just used to go by another name.