Willow Defebaugh

This episode of The Nature Of was made possible with support from Davines.

When my hairstylist recommended that I switch to Davines a few years ago, I was delighted to discover that their products are not only transformative, but they also have green chemistry and regenerative agriculture baked in from soil to shelf.

We don't often think of science and food as being connected to our hair care, but all of these systems are interlinked.

And Davina celebrates every hand that goes into the elixirs that they create, from the farmers to the hairstylists who put them into practice.

So for this week's episode of The Nature Of, I'm doing something a little bit different and sitting down with Davinas' creative director, George Blanco, to talk about what it means for a business to truly be regenerative today and how nature can help turn beauty from something that is extractive to something that is a part of ecology.

George, welcome to The Nature Out.

Thank you so much for being here.

You know, I think when we think about beauty or we think about beauty as an industry, it's something that is most often extractive.

What does it mean to you to see beauty as an extension of ecology or something embedded in ecology?

And the brand has such strong roots in nature, right?

It's always been in many ways, a very nature focused company.

Can you tell a little bit about the sort of origin and like how relationship rooted in nature has always really been part of the company?

There you go.

Well, I have been using your products.

You mentioned it when we spoke the first time.

I was like, thank God she uses it.

No, for years.

I remember my hairstylist was like, I think Davines wasn't even at the salon, but he was just like, kind of like under the radar.

He was like...

I should be recommending something else, but this is what I'm going to tell you for your hair.