Wiz Khalifa

I lost my record deal at Warner Brothers.

They didn't want to do my album because they just couldn't see the vision.

They had the option to...

do the album, and they didn't take the option.

So we had the option to leave or stay, and there was no reason to stay because they weren't going to work on my project.

So we did leave, but they didn't want anything to do with me.

They had already just chalked it up, the money that they spent.

They were like, it's cool, it's whatever.

You can go back to Pittsburgh.

So I did go back to Pittsburgh, and that's when the internet started to change.

YouTube, Twitter...

those were the main vehicles for me.

Like YouTube was brand new.

Cause I graduated in oh six and YouTube was like kind of still, you know, like turning around, but Twitter was brand new.

And I was like, okay, cool.

I could do something off of Twitter.

And so I started just being on social media and just being consistent and making YouTube videos and making mixtapes that were directed towards, um,

You know, the audience that I had and that I was building that I knew that I had.

And that just took me to a point where I was bigger and better on my own than any, you know, label or anything could market for me.

Yeah.