Wolfgang Schnellbaecher

The truth is, it's not.

Because there's a few words missing.

Prioritize on what really matters for a group together.

In every company, in almost every household, there's a few players.

And even for yourself, you're oftentimes not so sure.

How to prioritize healthy food versus cheaper prices?

How about a more comfortable buying experience versus sustainable products?

Do we pay extra just to make our neighbor jealous?

You might laugh, but I'm from Germany, and you might argue we built an entire auto industry purely on that feeling.

Now, professional buyers, they actually read the corporate strategy.

They align with business partners to find out what is it really that makes our company better.

The superstar buyers go even further.

They graphically pin down what are the priorities and then share with everybody.

For your life, maybe at the start, it might look like this.

During education, start of your career, you don't have so much money.

And therefore, you want to have fun, but you have some cost consciousness.

A bit later, you might find a family, get children, and you care a lot about quality of the food, of the toys, of the furniture, just to have it all right for them.

Maybe a bit later, you care a lot about comfort.

You just want to have an easygoing lifestyle.

Now, the core thing is, to be a good buyer, you don't have to follow a predefined set of rules.