Yasmin Tayag

And I think that openness just sort of bled out into the wider culture, leading us to a place where people aren't really embarrassed anymore.

There are some other things, of course, driving this baby Botox trend.

I mean, the fact that so many people are on their phones all the time, taking photos of themselves, streaming on TikTok.

You know, you're looking at your face constantly.

I'm 39 years old, I'm obsessed with skincare, and this is my nighttime routine for glass skin, including a new product.

And the same goes for having been on Zoom for all of the pandemic.

When you're looking at your face all the time, you're spending more time with the wrinkles and the fine lines that are forming.

I think broadly our culture has just become so visual.

We're always looking at faces on social media.

We're seeing our faces juxtaposed with those of celebrities who look incredible, possibly because they are doing so much baby Botox and other procedures.

Yes.

You know, it's supposed to make us look better on camera, but it also magnifies everything on your face.

So it's become really popular.

I saw this statistic that said between 2019 and 2022, the number of people in their 20s who got Botox rose 71%.

It's a lot.

It's a lot.

And these are people who in the early 2000s you wouldn't really think of as people who would get Botox.

Great question.

I mean, you're right.

Even baby Botox, which uses fewer units than normal Botox, is still expensive.