Zara Wong

Big yappers in here.

Was it not?

I'm pushing play.

I think because of the nature of the platform where it's quite intimate, like a newsletter goes into your inbox and you read it and you receive it like, you know, quite an intimate way, I suppose.

It means that the reader feels so much closer to you and they're so much more aware, but also they spend a long time with you.

And so I can often see many of my readers click on my email multiple times.

They're clicking on heaps of links.

And as someone who worked on the marketing side of things, where I ran EDM email campaigns, I know what a good open rate looks like.

And I know what a good click through rate looks like.

And what I get on Substack is amazing.

Like it's really phenomenal.

I think too, on Instagram, it's so quick and ephemeral and you're sort of scrolling.

Whereas the way Substack is being an email newsletter, you stay with it for a long time.

The links are easier to find and they're a lot stickier.

I initially started an Instagram series, which was all about my recommendations to read, to eat, to shop during COVID.

And while it was doing really well, it was really popular.

I was getting so much good feedback about it.

It was very difficult for me to direct people.

people via Instagram to a podcast I was listening to or a new fashion brand I was excited about.

Whereas on Substack, you can have that kind of sharing community sense of recommendations made in such a much easier way.