Zoe Kavanagh

There's a lot of steps to be taken.

Absolutely.

Bubble wrap is completely recyclable.

But you're right, Clare, we're all observing a paperization of packaging.

In fact, 50 percent of packaging waste is typically paper and cardboard, which is highly recyclable.

So, as I say, it's about, you know, us helping our members comply with this regulation, which come from Europe.

And I think there will be a greater environmental outcome.

I think also for our members, they pay a fee for the amount of packaging they put on the marketplace and the type of packaging.

And actually success for Repack, we're a not-for-profit, success for us is to work with our members to lower their fee over the next five to 10 years because the highest fee is for non-recyclables.

You know what, Ireland is definitely, I would say, in the top third of countries in Europe.

Do I think 61% is good enough?

No.

I've stood in sorting centres and I have seen perfectly valuable material not being captured.

So I think there's an awful lot more we can do because the ambition of this regulation actually is to give packaging a second life, third life, fourth life.

And I think we should be viewing packaging

packaging, not as waste.

We should be looking at it as a material.

The regulation is now material governance, capture it, reuse it and save cost and help the environment.

Single-use plastics, we want to take out of the supply chain.

And again, this regulation is going to actually gradually remove it, starting actually with the hospitality sector, where they're going to encourage people to come in with their own containers, not just for beverages, also for food.