Zoe Kurland

We had my dad's drawings of the costumes framed in our house.

But I didn't know how big a deal the bra itself was until I started researching this story.

I found lots of footage of Julia Roberts on the Erin Brockovich press tour.

She's asked about her cleavage in nearly every interview.

There was cleavage.

There was lots of cleavage.

Lots of cleavage.

Here she is with noted sex pest, Charlie Rose.

Cleavage for days.

There was, of course, a slightly leering tone to a lot of these interviews.

But Julia talked a lot about the bra on her own, too, even in more recent interviews, like here on The Graham Norton Show in 2023, when she was asked about how she got into character as Erin.

I remember.

That person saying, I remember, in the background is Cher, as in the mononymous singer-actress extraordinaire.

Even Cher noticed the beautifully engineered bra.

Everybody did.

Oh, Erin Brockovich.

Fabulous.

So fabulous.

The bra was such a sensation that it inspired knockoffs.

A British lingerie designer started marketing Brockovich bras.