EP202: What It Really Takes to Build a Lawn Business in NZ (Matt Petheram)

In this episode, Matt from Lifestyle Lawns joins us for an open, grounded, and deeply relatable conversation about taking risks, backing yourself, and building something meaningful from the ground up. From walking away from a steady job to launching a business with no safety net, Matt shares the emotional and financial realities of going all-in while raising a young family and betting everything on an idea most people weren’t ready for.   We also explore the importance of partnership, purpose, and staying true to your values in the face of uncertainty. Matt reflects on the highs and lows of business ownership, the lessons he’s learned about leadership and empathy, and why being “the good guys” in the industry matters more than chasing margin. This is a conversation about grit, growth, and holding your nerve when the future feels anything but guaranteed.   Check out Lifestyle Lawns: lifestylelawns.co.nz    ___________________   We’d like to thank our sponsor for this episode, Tom Hardy. Check him out here: https://whitefoxrealestate.co.nz/team/tom-hardy/    ___________________   The 10 Million 10 Year Podcast has taken a dramatic increase in production value thanks to the team at Distinct.  Looking for content partners to take your brand to the next level? Get in touch with them here: https://www.distinctagency.co.nz

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