Amanda Cole: Overwhelm the Agents with Content

Amanda Cole, Chief Marketing Officer at Bloomreach, joins the show to explore how AI is reshaping marketing roles, data strategy, and the customer experience.Amanda and Sara dig into how AI agents consume and reframe content, why brands should focus on “overwhelming the agents” with rich, structured information, and how new data enrichment tools open the door to leapfrog past old data management challenges. Amanda also shares how Bloomreach customers are already experimenting with conversational shopping assistants and AI-driven fraud detection, while reflecting on what this shift means for creativity, entry-level talent, and the evolving role of marketing leaders.Amanda: “Now we have an opportunity to really overwhelm the agents, if you want to call it that, for AI—with information and make sure that they have the tools to actually build context and respond.”Links & Resources:Connect with Sara: linkedin.com/in/sara-faatz-b67213Connect with Amanda: linkedin.com/in/amandajoycoleLearn more about Progress: progress.comLearn more about Bloomreach: www.bloomreach.comTimestamps:00:40 – Why AI is keeping marketers up at night02:15 – Rethinking creativity and human value in the AI era03:45 – Data hygiene, unstructured data, and enrichment opportunities05:30 – Training AI and the future of marketing roles06:50 – Real-world AI use cases: fraud detection and conversational shopping assistants08:40 – Sources of inspiration and ongoing learning09:30 – Amanda’s MarTech hot take: rethink everything#martech #AIinMarketing #contentstrategy #datamanagement #progress Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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