Elizabeth Edwards: Create Relationships, Not Reactions

Elizabeth Edwards, Founder & CEO of Volume Public Relations, joins Sara to explore how modern marketing is being reshaped by AI, affective science, and rising expectations around trust. She breaks down the pitfalls of weaponized language, the risks of false scarcity, and why brand credibility matters more than ever in an era of generative search and offsite reputation signals.You’ll learn:Why false urgency and hyper-personalization can erode trust—and even violate compliance normsHow behavioral science can guide healthier, more resonant customer communicationThe emerging risks of AI-driven emotional manipulationHow to rethink AI as a verbal collaborator for richer context and better outputsWhat it means to design marketing for relationship-building rather than rapid reactionElizabeth: “You do not need to encode false scarcity, urgency and fear into everything. It's a hyper manipulation… and it doesn't make me feel like you're an authentic company I want to trust and do business with. Marketers need to downshift a gear or two and realize we are here to create relationships, not just reaction.”Links & Resources:Connect with Sara: linkedin.com/in/sara-faatz-b67213Connect with Elizabeth: linkedin.com/in/volumeprLearn more about Volume PR: www.volumepr.com Learn more about Progress: www.progress.comTimestamps:01:30 — Ethical Marketing in the Age of AI03:00 — Examples of Manipulative Marketing04:50 — The Importance of Ethical Communication10:25 — Legal and Business Implications11:50 – Final Thoughts and Advice Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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